Prof. Vavra, Terry G.

  • Aftermarketing: How to Keep Customers for Life Through Relationship Marketing. Homewood, ILL: Business One Irwin, 1992.
  • Customer Satisfaction Measurement Simplified: a Step-by Step Guide for ISO 9001:2000 Certification. Milwaukee, WI, ASQ Quality Press, 2002.
  • Improving Your Measurement of Customer Satisfaction: a Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs. Milwaukee, WI: ASQ Quality Press, 1997.

Questions and Comments: Please contact Harriet Huang at X33240 or hhuang@pace.edu