Speaker Series and Other Events

MARKETING MATTERS
The Tools and Techniques to Take Brands
and Businesses to the Next Level

hosted by Professor Paul Kurnit and The Center for Global Business Programs

April 29, 2013
Pace University

  [John Meletiadis and Xuanzhong Sun]
John Meletiadis and Xuanzhong Sun
This practical, real-world, short-term seminar, custom-tailored for China University of Political Science and Law Executive MBA students, helped participants enhance their marketing knowledge and skills. Upon the conclusion of the seminar participants were better able to direct the overall marketing function and effort of their enterprises to drive corporate growth more efficiently and effectively.

The course covered the importance of brand positioning; the role of brand management; how to bring a campaign to life; the creative brief and strategy; developing a great marketing plan, and more. From examining the essentials of marketing 7P's to understanding the keys to managing a brand, this course was for working professionals who sought to apply elements from the class into their real-world experience. The 1-Day Training Module covered diverse topics including "The Essentials of Marketing," "Understanding and Aligning the Components of the Marketing Mix," and "Creating Customer Value, Satisfaction, and Loyalty."

[Marketing Matters]
John Meletiadis, Executive Director of the CGBP, with Xuanzhong Sun, Dean of China University of Political Science and Law

[Marketing Matters]
John Meletiadis and Paul Kurnit, Professor of Marketing at Pace with members of the faculty of China University