Place Marketing: Managing the Brazil Brand
The Center for Global Business Programs
"Place Marketing: Managing the Brazil Brand"
International Panel Series
with David Gertner, Ph.D., Associate Professor of Marketing
Friday, February 20, 2009
1 Pace Plaza, NYC
His publications appear in periodicals such as Journal of Brand Management, Journal of Global Marketing, Journal of Travel and Tourism Marketing, International Journal of Business Strategy, European Journal of Management, and Thunderbird International Business Review. Dr. Gertner has been a contributor, guest editor, and member of the editorial board for Place Branding and Public Diplomacy, a journal published by Palgrave Macmillan Journals, of London, and has served as reviewer for a number of academic publications and conferences. Marketing LAC Places, a book he co-authored with marketing guru Philip Kotler, deals with marketing cities, states, and nations in the context of Latin America and the Caribbean, and was published by Pearson Education in Mexico and Brazil (2005/2006). He has worked enthusiastically in executive education and served as a board member of various organizations. In addition, Dr. Gertner participates in several professional associations, having served as Vice-President for Research and Publication of BALAS - the Business Association for Latin American Studies. Place branding and marketing (cities, states, regions, nations, etc.), international marketing, and integrated marketing communications, are a few areas of his current and past research and professional interests. Dr. Gertner is native of Brazil. He has a BA in Architecture and an MBA in Marketing from the Federal University of Rio de Janeiro, Brazil, and a Ph.D. degree from Northwestern University.