Belgium and England - Fall 2013

Undergraduate International Marketing Field Study MAR 356
International Field Study to Belgium and England - Brussels and London
January 2014

The International Marketing Field Study traveled to London and Brussels from January 6th - January 16th, 2014. Led by Prof. Dennis Sandler and Prof. Paul Kurnit, this course introduced students to marketing activities of US firms in the European Union. Students had a chance to study the effects of European integration on marketing activities in Europe, and cultural values and norms in Belgium and England. The group had many great business site visits which included Facebook, Palm Brewery, Landor, McCann Erickson, and FedEx. They also visited, with representatives from the EU Government and a partner educational institution, European Business School.

Three Lubin students were each awarded $1,500 Figueroa Family
Scholarships
, for a total of $4,500 in funds awarded for this field study.

[Fall 2013 Brussels and London Field 

Study]
Saatchi & Saatchi, Brussels
  [Fall 2013 Brussels and London 

Field Study]
European Commission, Brussels
[Fall 2013 Brussels and London Field 

Study]
Facebook, London
[Fall 2013 Brussels and London 

Field Study]
Tower Bridge, London
[Fall 2013 Brussels and London 

Field Study]
[Fall 2013 Brussels and London Field Study]





Westminster Station, London
[Fall 2013 Brussels and London 

Field Study]
European Commission, Brussels
[Fall 2013 Brussels and London Field 

Study]
Atomium, Brussels