Marketing Department Facilities and Activities
State-of-the-art Marketing Labs in New York City and Pleasantville, equipped with the latest computer equipment and software, including the Telmar system and desktop publishing, enable students to be on the cutting edge of marketing technology.
Interactive and Direct Marketing Lab
The Interactive and Direct Marketing Lab (IDM Lab) is a one-of-a-kind, Pace exclusive, student-run direct and interactive marketing agency, which offers internships to juniors, seniors and graduate students.
- The department on the New York City and Pleasantville campuses annually participates in the American Advertising Federation National Student Advertising Competition. Our students have achieved considerable success in the AAF competition placing in the top five in the region in either New York or Pleasantville every year for the last five years. The department offers a series sequence of two advanced advertising and promotion courses which students take as part of their Marketing Major. A byproduct of these courses is a plans book which is submitted to the competition in early April each year. A competition in which students make a presentation of their marketing plans and advertising and promotion executions takes place approximately one month later.
- Our PUMA (Pace University Marketing Association) students consistently perform well in the American Marketing Association International Collegiate Conference. The AMA International Collegiate Conference welcomes over 1200 students attending from about 100 schools in the US.
- The Marketing department also offers two types of Field Studies each year: a domestic Field Study offered over Spring break in which students and a faculty member visit businesses in the New York area that engage in international marketing. Scheduled visits have included advertising agencies like BBDO, CNN, Google, The Economist, and Bloomingdale's department store management and a travel abroad Field Study lasting ten days to two weeks. All Field Studies include classes before the travel portion of the trip and debriefing classes after the trip. In the Fall 2005, Drs. Gopalakrishna and Sandler took students to Brussels and London. Scheduled visits in Belgium included a number of EU institutions (Committee of the Regions and EU Economic and Social Committee), U.S. Commercial Service of the U.S. Embassy, Coca-Cola in Antwerp, and Duvel Moortgart, a brewery. In London, students visited McCann Erickson, Direct Marketing Association of the United Kingdom, European Business School, Universal McCann (a media company), Institute of Practitioners in Advertising, FedEx and Trimedia Communications.
- The department is always looking for ways to provide scholarship awards to students with outstanding performance in activities in and out of the department. The department has had winners in scholarship programs from the Advertising Club of Westchester, the Advertising Club of New York, and the Society for Marketing Professional Services.
- The department also has an ongoing Internship for Credit program in which students can work in the business world and gain real world experience to help them decide what specific career they wish to pursue after graduation. This is a very substantial program and approximately 30 students participate in faculty-supervised internships each year. Students are encouraged to participate in credit-bearing internships, but favorable academic standing is required to qualify. We also recommend that students take advantage of Pace University's Cooperative Education program starting in sophomore year. Marketing credit is usually granted for juniors and seniors who have already taken the basic courses toward their major, so that the internship experience is maximized. Recently, students have earned credit for work at SONY-BMG, Donna Karan, FOX News Channel, NBC and Chanel.
Like other AACSB accredited departments and schools, the Department has embraced the standards established by the AACSB and has worked hand in hand with the Lubin School administration to sustain our achievements in scholarship. Faculty regularly use their knowledge and experience based on research in the classroom.