Graduate Marketing Programs

MBA Marketing Management
Marketing management plays a key role in the function of the American business organization. It utilizes concepts from the behavioral sciences, economics and quantitative methods. The challenge to marketing managers is to develop strategies that lead to the attainment of the firm's objectives by providing customer satisfaction more effectively than competitors. The objective of the marketing management major is to prepare students for careers in marketing management, product management, marketing of financial services, sales management, advertising and related staff postions. By choosing appropriate electives, students can orient their studies toward career opportunities that provide maximum potential for advancement.
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MS Social Media and Mobile Marketing
The Lubin MS in Social Media and Mobile Marketing is designed for marketing managers, advertising executives, IT professionals, and strategic managers who seek to develop their skills in integrated marketing communications to enhance conversations with customers. The program integrates digital and traditional media to position firms for effective communication strategies considering the impact new media has on the marketplace. Students develop skills in researching, planning, implementing, and evaluating social media and mobile strategies to meet the needs of employers in the New York City metropolitan area and beyond.
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MS in Customer Intelligence and Analytics
This MS degree is directed to professionals and students who want to expand their skills in fact-based decision making and who acknowledge that marketing success comes only from a better understanding of the customer. A Lubin MS in Customer Intelligence and Analytics is suitable for individuals who have recently graduated from an undergraduate program or those who have worked a few years and desire a different career.
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