IDM Student Awards

[IDM Lab students]
Pleasantville IDM lab manager Jeff Cracolici (second from left) and New York City IDM lab manager Kim Weiss (third from left) both received the 2012 Direct Marketing Educational Foundation (DMEF) Scholarship Awards.

Two Interactive Direct Marketing (IDM) lab managers and scholars, representing both campuses, were awarded a total of $5,000 in interactive marketing study scholarships. Pleasantville IDM lab manager Jeff Cracolici and New York City IDM lab manager Kim Weiss both received the 2012 Direct Marketing Educational Foundation (DMEF) Scholarship Awards. The DMEF said about both students, "We were very impressed with your qualifications and leadership skills and we hope that this award will contribute to your future success."

Kim was awarded the Lorraine Zitone Memorial Fund Scholarship. This scholarship fund for both full-time and part-time students was established in memory of Lorraine Zitone, a 21-year devoted employee of the DMA. Each year, DMEF awards one scholarship to a deserving part-time or full-time undergraduate student in the New York area in Zitone's honor.

The Direct Marketing Educational Foundation mission is to attract, education, and place college students in direct/ interactive marketing careers. Headquartered in New York City, the DMEF is the only national foundation of its kind, solely committed to introducing — and in fact, engaging — professors and college students in the thriving business of direct/ interactive marketing. The DMEF's programs are designed to encourage participation, equip professors with the most up-to-date educational resources and prepare students for successful careers in this rapidly evolving field.

A career in direct marketing begins with an outstanding education. With tuition costs rising, this education has become accessible to fewer and fewer. The DMEF believes that a high-ticket tuition price should not be a roadblock on your journey to a career in this ever-changing industry. To combat this, the DMEF is able to award specialized scholarships to deserving part-time and full-time students at both the graduate and undergraduate levels.The DMEF scholarships are to provide opportunities to future direct-marketers;to deserving undergraduate students in the tri-state area of New York, New Jersey and Connecticut each year.

In January both Kim and Jeff also were awarded the Laura Smith Scholarship by the Hudson Valley Direct Marketing Association for excellence in their scholarship and leadership in the IDM Lab at both the Westchester and New York campuses. Laura L. Smith Scholarship Award. Scholarship Criteria: presented to degree candidates in the Direct and Interactive Marketing Program at Pace University, Lubin School of Business, who are self-paying for education (not reimbursed by employer). Recipients are selected for academic excellence, as well as enthusiasm, professional qualities and potential to benefit the industry.

The IDM Lab creates the opportunity for students to get a head start on working careers in Marketing. To that point, employers recognize the value of this clinical experience, and 100% of all graduating IDM Lab members in Pleasantville got jobs immediately upon graduation in June 2012.

[IDM Lab students]
left to right: Ernan Roman, author of Voice of Customer Marketing and keynote speaker; Heather Kress; Julian Carvahlo; Gerry Pike, Chairman of the DMIX; Harvey Markovitz, Clinical Assistant Professor of Marketing and Director of the IDM Lab

At The Direct Marketing Idea Exchange Club's annual lunch at the Yale Club on May 18th, 2011, Lubin IDM Lab students Julian Carvalho, MBA '11, and Heather Kress, BBA '11, each won a cash award for demonstrating outstanding scholarship and potential leadership in the Direct and Interactive Marketing Industry. The awards were based on competitive application process on an international scope. During the awards presentation the chairman of the DMIX lauded and thanked Lubin for its ability to train future leaders of the industry.

Founded by the late Nat Ross in 1970, The Direct Marketing Idea Exchange, Inc. is a membership club by invitation only. Consisting of leading Direct Marketers across the United States, DMIX is committed to the exploration of direct marketing ideas in a creative, innovative and forward-looking manner. Its membership consists of members from Fortune 100 companies and small service companies, meets six times a year, and sponsors special direct marketing scholarships.