Undergraduate Marketing Programs

  Pace University undergraduate International Marketing major David Trahan talks about the many internship opportunities offered by the university that helped shape his career, and how the resources available to students made his learning experience more enjoyable.
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BBA in Marketing
The purpose of the marketing major is to provide students with an understanding of the marketing process and to develop proficiencies in product planning, distribution, pricing, promotion, and related marketing activities as they exist in a variety of organizations. Building on a broad-based marketing core curriculum, the marketing major gives students the opportunity to concentrate in one of the four areas outlined below. All marketing majors or students considering a major in marketing should consult with their major advisor or marketing department chair or undergraduate program chair for advisement before beginning their junior year.

Students are required to choose one of the following three areas of concentration:

Area I: Global Marketing Management
Area II: Advertising and Integrated Marketing Communications
Area III: Sports Marketing

Each concentration consists of certain required courses and two or three marketing elective courses. The international marketing concentration also allows students to select several courses in related disciplines to satisfy the concentration elective requirement. Students should consult with their major faculty advisor or the marketing department chair or undergraduate program chair for assistance in selecting elective concentration courses.

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