New York City Event - Fall 2007

Will you take
The Real Pepsi Challenge?
 
 
Executives in Residence Series
THE REAL PEPSI CHALLENGE
Monday, October 15, 2007
1 Pace Plaza
Michael Schimmel Center for the Arts
11:00 a.m. - 1:00 p.m.

Click for photos and highlights from the event

Watch the streaming video of the Fall 2007 Executive in Residence Series - The Real Pepsi Challenge in NYC
(Windows Media Player)


The Lubin School of Business, under the umbrella of its Executives in Residence Series, is hosting a panel discussion on race and diversity in corporate America. The discussion will focus on the past history of these issues, centered on the innovations made by Pepsiin the 1940s, as well as the current issues and challenges in 21st-century business.

The Real Pepsi Challenge by Stephanie Capparell, senior special writer at The Wall Street Journal, documents the history of one of the first all-black sales team in corporate U.S. history that specifically marketed to black consumers. Capparell will be on the panel, as well as Julian Nicholas, who is one of the original members of the sales team. Nicholas has a special connection to Pace, as he was an undergraduate student here back in the 1940s and was president of the marketing club. Our third panelist will be Richard Zannino, CEO, Dow Jones, and our fourth panelist is Maurice Cox, Vice President of Corporate Development and Diversity at Pepsi-Cola Company. The Today Show's Al Roker will moderate the panel. Pepsi is celebrating the 60th Anniversary of the formation of this sales team, and this event will be the kickoff to the celebration.


Featured Panelists:


Stephanie Capparell
Author of The Real Pepsi Challenge; senior special writer, Wall Street Journal
 
Maurice Cox
Vice President of Corporate Development & Diversity, Pepsi-Cola Company
 
Julian Nicholas
Original member of the first black sales team of Pepsi-Cola; former president of Pace University Marketing Club (PUMA)
 
Richard F. Zannino, MBA '84
CEO, Dow Jones


  Moderated by:

Al Roker
NBC Universal, Today Show

This event is open to students, faculty, staff, alumni, and the local community.
To make a reservation to attend this event, please RSVP to Matrisha Blyden, mblyden@pace.edu.