Account Naming Conventions
It is important to name accounts with a profile name that is recognizable and clear to a general audience. Users should be able to easily identify that the account is affiliated with Pace University. By using this naming convention it will optimize your sites for search engines like Google to find. For this reason Pace University has set up naming conventions for social media accounts:
Accounts including Facebook, YouTube, Flickr, etc. (excludes Twitter):
Accounts must be named using the following convention:
[Your Department Name] at Pace University
Example: Marketing & Communications at Pace University
Campus Specific Accounts:
[Your Department Name] at Pace University NYC or Pleasantville
Example: Marketing & Communications at Pace University NYC
Twitter Accounts: Twitter accounts can be named at the account administrator’s discretion. Due to the nature of the Twitter environment it is important to create a short Twitter handle that remains easily identifiable as a Pace affiliate.
*NOTE: All accounts created prior to [DATE] have been grandfathered and can keep their current names.