E-mail Newsletters

The guidelines below will help you create a simple, easy-to-read, and useful newsletter that will quickly download to your subscriber's e-mail account. Outside the guidelines, newsletter editors are generally free to choose how best to display their content within the template frame.

Guidelines for E-Newsletters

Header

  • Either the left, right, or both headers can be used.

Navigation and Table of Contents

  • Use an editorial paragraph with a description of the issue contents, or a bulleted list of links at the top. Or just rely on recipients to scroll through the stories without a table of contents.
  • Avoid using a sidebar with your issue's table of contents.
  • Avoid using bookmark links within the email.

Images

  • Use smaller images of consistent size and border type.
  • Include an HTML caption below images or identify subject of photo as "pictured" within the story subtext [Example: On Wednesday, November 30, 2005, Susan Sokol (pictured), presented ...].
  • Images can be aligned all to one side or staggered left and right. A larger "featured" image, or a featured image sidebar, could be used. The Pace Pulse usually contains an example of this type of sidebar.

Text colors

  • Try to choose font colors that fall within the blues and golds of the Pace Web site template. A few CSS styles are included in the template.

E-Newsletter Template

An HTML template is available for university e-newsletters. Using the template will require knowledge of basic HTML and CSS. For help with the template, email webcontent@pace.edu.

  • View the template
  • Download the template by right-clicking the above link, choosing "Save as," then opening the file in your HTML editor