Learn How Pepsi Hits the Spot
Mario Mercurio, a senior vice president and general manager at Pepsi-Cola, visits the Westchester Campus to share his experiences with faculty and students as part of the Executive in Residence program.
On Monday, November 17, join the Lubin School as it welcomes 30-year PepsiCo veteran Mario Mercurio. His visit is part of the Executive in Residence program, which brings CEOs, presidents, and other top executives to campus for a day to interact with students and faculty.
His lecture topic is “The Pepsi Cola Strategy: Performance With Purpose.” It will feature promotional spots from the Super Bowl and showcase Pepsi’s partnerships with Beyoncé, One Direction, Drew Brees, and others.
Mercurio is senior vice president and general manager of the Franchise Business Unit (FBU) of Pepsi-Cola North America Beverages (PCNAB), PepsiCo’s refreshment beverage division in the United States and Canada. Based in Somers, New York, he has direct accountability for delivering brand and marketplace goals and driving mutually profitable growth with the company’s diverse network of independent bottlers.
Founded in North Carolina in 1965, PepsiCo has evolved into a multinational food and beverage corporation, overseeing such household-name brands as Frito-Lay, Quaker Oats, Tropicana, and many others in addition to its namesake product, Pepsi Cola. As of 2012, PepsiCo products were distributed in more than 200 countries, with annual net revenues of $43.3 billion, making PepsiCo the second largest food and beverage business in the world.
For more information about this fall’s Executive in Residence and to RSVP, click here.
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