This Is Pace
On Monday, January 30, Pace launched an extensive brand campaign—This is Pace.
The University is proud to announce the launch of a new brand and image advertising campaign—THIS IS PACE—which has been created to raise awareness of the Pace brand beyond our doors.
This multi-faceted campaign officially launched on Monday, January 30, and will showcase our brand to the world—a brand that consists of a robust collection of students performing on Broadway stages, building businesses and creating jobs, groundbreaking research, writing impactful environmental legislation, shattering the glass ceiling for women in STEM, and educating the next generation of leaders to positively impact the world. When we talk about Pace, we talk about students who apply their classroom knowledge to real-world internships, and proceed to convert them into successful careers at Fortune 500 companies, non-profits, and everywhere in between. This is Pace.
"We are very excited to be launching THIS IS PACE—an integrated brand image campaign for Pace University," says Freddi Wald, Vice President of University Relations and Chief Marketing Officer. "After a year of research, interviews, and focus groups, the campaign is designed to raise visibility, advance the awareness of our name and our brand values, and continually create positive perception in the marketplace. There are print, digital, and out of home ads that will engage audiences, and showcase our strength in academic leadership and experiential learning."
Over the next few months, we’re excited to tell the world about our University. We have print and digital coverage in the New York metro and Westchester markets. You will see full-page and half-page ads in The New York Times, The Wall Street Journal, Facebook, The Journal News, and The Chronicle of Higher Education. We have placed more than 350 ads on the LIRR. Metro-North will run more than 100 ads along the Hudson Line from Grand Central to the end of the line. We also have more than 2,000 train and subway platform and interior posters throughout the MTA.
The campaign is purposeful, distinctive, iconic, and tells a dynamic and confident story that reflects our heritage and mission of Opportunitas. We hope you are as excited about this new phase in Pace's marketing and outreach as we are.
And, if you see the ads in the subway, LIRR, or Metro-North trains, snap a pic and post to Twitter or Instagram using #MyPace.
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