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Marketing Management, MBA

Location
  • New York City
Associated College
Lubin School of Business
AACSB Badge

Dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world

Become a Marketing Leader

Many CEOs and corporate presidents rose through the marketing ranks to highly sought after leadership positions—launch your path to the top with an MBA in Marketing Management from Pace’s Lubin School of Business. When it comes to working as a highly placed marketing executive, there is simply no other location that can match metropolitan New York City’s atmosphere and energy.

View Curriculum

Make Invaluable Connections at Pace

  • Get inspired by an exceptional level of instruction from experienced faculty.
  • Hear from acclaimed experts who bring real-world experience into your classroom.
  • Leverage internships and professional connections to move you upward.
  • Consider an online MBA with a concentration in Marketing Management.

MBA Program Highlights

Our MBA in Marketing Management curriculum covers traditional, social, mobile, and digital marketing media. With faculty who are connected to some of the top companies and organizations throughout New York City, you’ll have an opportunity to be face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.

Through our team-based class assignments, you will learn critical business management skills such as how to conduct market research, make data-driven decisions, and manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.

Within our elective courses, you’ll find various specialization areas, including consumer and organization buying behavior, sales management, interactive and direct marketing, customer relationship management, and new product development.

Leverage the energy of New York City by joining student organizations such as the Lubin Graduate Marketing Society, network with peers and alumni, attend various guest speaker events and employer spotlights, participate in case and pitch competitions, and so much more!

Taking this [statistics] class led me to my job after showing my portfolio from the class to my future employer. I am also able to apply what I learned about statistics to Fly-Movement when speaking with administrators and schools. This motivates me. It's thrilling to get the kids energized. It's so much better than anything I've ever done.

—Eric Melchor ’07, Founder, B2B PodPros 

Choose Your Career in Marketing Management

Marketing Management Careers

  • Account Executive
  • Brand Manager
  • Business Development Director
  • Marketing Consultant
  • Marketing Director
  • Market Research Manager
  • Product Development Director
  • Purchasing Agent
  • Vice President of Sales

Where are Pace Graduates Employed

  • Bayer Healthcare
  • Consumer Reports
  • IBM
  • Townley
  • Zenith Optimedia

Stats

$134,667

nationwide average salary for MBA in Marketing graduates (Source: Glassdoor)

96%

of Lubin's class of 2023 master's graduates are employed or continuing their education or service (Source: Pace University Career Services)

$158,280

nationwide average salary for marketing managers (Source: US Bureau of Labor Statistics)