Clinical Assistant Professor
BUS 101 Core Course Coordinator
Marketing, Advertising and Integrated Marketing Communications, BBA
Marketing shapes how businesses connect with the world—and with a bachelor's degree in advertising and marketing from Pace University, you’ll learn how to craft compelling campaigns and drive brand success. Located in the global marketing hub of New York City, our program gives you hands-on experience with world-class advertising, media planning, and digital marketing.
Location
New York City
Number of Credits
128
Start Date
Fall, Spring
F1 Visa Eligible
Yes
STEM Designated Program
No
Drive Brand Success with a Marketing and Advertising Degree
Today’s brands need marketing professionals who can turn big ideas into measurable impact. Pace University’s advertising and marketing communications degree prepares you for dynamic careers in brand management, media planning, and integrated marketing.
This hands-on marketing and advertising program gives you the opportunity to work on real-world projects, intern at top agencies and corporations, and learn from faculty with deep industry connections. Courses cover traditional and digital marketing strategies, consumer behavior, advertising strategy, and global brand management—giving you a well-rounded education in the field.
Beyond the classroom, Pace provides access to premier networking and career-building experiences, including the National Student Advertising Competition and professional student organizations, including the American Marketing Association. Our graduates go on to secure roles at major companies such as Amazon, Viacom, MasterCard, HBO, and Tommy Hilfiger.
Take your place in the industry with a bachelor in advertising and marketing that gives you the tools to thrive in a constantly evolving market.
$138,730
median salary for advertising, promotions, and marketing managers (Source: U.S. Bureau of Labor Statistics)
93%
of Lubin's class of 2023 bachelor's graduates are employed or continuing their education or service (Source: Pace University Career Services)
13%
employment of market research analysts is expected to grow 13% from 2022–2032 (Source: U.S. Bureau of Labor Statistics)
Our Curriculum
Lubin's Advertising and Integrated Marketing Communications BBA will equip you with knowledge and skills focused on a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.
Take Courses Like…
Top 2%
Did You Know?
Lubin has been awarded dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world.
Careers
The program offers a solid foundation in the application of business principles in the context of the highly technological global economy. You will develop a keen sense of 21st-century marketing and the skills employers seek, including thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.
As a Pace student, you’ll have the opportunity to connect with our robust career services team to develop a career plan that best fits your goals.
Our graduates are prepared for jobs like:
- Account Executive
- Brand Manager Event Planner
- Event Promoter
- Group Sales Manager
- Market Research Analyst
- Media Analyst
- Media Planner
- Retail Store Buyer
Student Quote
I chose Pace University and the Lubin School of Business because of their reputation in the business world…Pace has significant resources for its students and that's something you don't find at other schools very often.
—Alexis Tenorio ’21, Product Marketing Manager, Microsoft
Where Pace Graduates are Employed
- Alamo Records
- Amazon
- Atlantic Records
- Forbes Magazine
- Fox
- Guilford Press
- HBO
- Indeed.com
- JPMorgan Chase
- Liberty Mutual
- MasterCard
- McCann Health NY
- Mindshare
- Moving Picture Company
- Mr. Youth
- MTV
- Nars Cosmetics
- OMD Worldwide
- Polo Ralph Lauren
- Reader's Digest
- The Dannon Company
- Tommy Hilfiger
- Viacom
- Zenith Optimedia
Featured Faculty
Associate Professor
Professor
Department Chairperson
Admission and Financial Aid
Ready to take charge of your future? Pace is with you every step of the way, providing a world class education and the skills your industry will be looking for far into the future.
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- November 1: Early Decision
- November 15: Early Action I
- December 1: Early Action II
- February 15: Regular Decision
Explore required documents and admission decision dates for first-year, transfer, and international students.
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Ready to apply? Begin your application process.
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Understanding the value of a degree is essential, especially in terms of return on investment (ROI). According to The Georgetown University Center on Education and the Workforce, Pace University is in the top 6% of U.S. colleges that provide the best return on tuition investment.
For the 2024–2025 academic year, full-time undergraduate tuition is $51,382. However, many students pay significantly less due to our generous merit scholarships, which offer up to $33,000 annually, as well as need-based scholarships, grants, on-campus employment opportunities, and loans. Pace is more affordable than you think. Financial assistance can come from many places, including scholarships, grants, on-campus employment, and loans.
Merit Scholarship Estimator
Estimate your merit scholarship eligibility based on your academic achievements to see how much merit aid you may receive.
Net Price Calculator
Use our Net Price Calculator to estimate your annual education costs and financial aid package.
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Connect with our dedicated admission counselors who are here to support you every step of the way. Schedule a one-on-one appointment to discuss your goals, application questions, and any other information you need to make an informed decision about your future at Pace.
Top 6%
Did You Know?
Pace is ranked in the top 6% nationally for return on investment (Source: The Georgetown University Center on Education and the Workforce)
Contact Us
Admission Contact
Office of Undergraduate Admission
Phone: (212) 346-1323
Email: undergradadmission@pace.edu
Departmental Contact
Pradeep Gopalakrishna, PhD
Email: pgopalakrishna@pace.edu