GroupM Marketing Analytics Case Competition
About the Competition
The case competition teams provide critical perspective and real solutions to marketing problems/topics and have their ideas judged by professionals in the industry. This competition serves as a dynamic opportunity for students to apply their knowledge and skills and enhance their theoretical foundation in the marketing discipline.
Ikechi Okoronkwo, Director, Analytics at Mindshare (a GroupM company)
Dr. Ipshita Ray, Associate Professor of Marketing, firstname.lastname@example.org
Final Presentation Location:
GroupM North America Headquarters
498 Seventh Avenue
New York, NY 10018
Case Competition Timeline:
March 2: Registration opens to Pace students
April 10: Networking Event at Pace
April 11: Registration deadline 10:00 a.m.
April 11: Case is sent out by e-mail to teams
Week of April 23: Final presentations at GroupM TBD
April 30: Winning team announced
- Minimum of 3 students per team (4 maximum).
- Every team member must be either a full-time or part-time student at Pace University.
- The teams can be a combination of undergrad and masters-level graduate students.
- Students must be available to present their case in person during the week of April 23.
- To register for the competition, please submit your resume to Professor Ray at email@example.com by April 11. Teams will be determined by Professor Ray and GroupM executives by April 11.
- Members of the 1st place team will be guaranteed interviews for internship and full-time positions with Mindshare (within the GroupM family of companies).
- Individuals from other teams may be identified for interviews as well by Mindshare/ GroupM.
- Special Networking party will be organized for all finalists at GroupM
General Case Competition Rules:
- Student teams may submit only one final response to the case study, which should address all questions asked.
- The written response must be submitted in Microsoft Word format.
- The response must have reasonable spacing and font size (i.e. 12 pt. Arial).
- The response must not exceed five pages of text, with three additional pages in charts, graphs or exhibits.
- Student teams are encouraged to work on their own to solve the case, although they may solicit assistance from faculty. Any faculty assistance will be logged and reported back to judges.
- Final round presentations should be delivered in Power Point format. No more than 20 slides. All team members must participate in the final presentation.
No team member, or faculty member, should be a current employee or consultant for GroupM.