Lubin News

Larry Chiagouris, a professor of marketing at Pace University told Quartz. One of the most puzzling reductions is “Family Size” boxes of products.

"The reality is you get what you pay for," Pace University Professor Vincent Barrella told Patch. Barrella, in addition to being chair of the department of legal studies and taxation at the Lubin School of Business, is also a former mayor of Point Pleasant Beach, New Jersey, so he knows whereof he speaks. "The tax burden comes with the services these communities provide. It's all service-driven."

Business students Ritvi Shah ’22 and Luanne Dinh ’22 talk about their experiences working with Pace’s Small Business Development Center and how they helped support New York City-based NAME GLO as it navigated the rough waters of business during a pandemic.

“We all want that triple bottom line: people, planet and profits,” says Steve Mezzio, a long-time proponent of sustainable investing, and executive director of the Center for Sustainable Business at Pace University’s Lubin Business School in New York. “The problem is you want to do good, and at the same time, you want to make money.”

Pace University Professor Bruce Bachenheimer: There are a number of reasons why a business card would be more advantageous to a small business than using personal credit cards. Common reasons are more sophisticated expense tracking and reporting and the ability to set customizable spending limits. Small business owners should also recognize that employees may not be comfortable using their personal credit cards, filing an expense report, and then waiting for reimbursement. While consumer protection laws generally do not apply to business cards, issuers may still extend protections to be competitive.

Larry Chiagouris: Lubin Marketing Professor Larry Chiagouris provides insights on the best car insurance for WalletHub: Customer reviews always are more important than low rates because reflected in customer reviews are the rates of the insurance company. Stated another way, low rates are not of much value if the service that is provided is inferior.

Randi Priluck: Professor of Marketing and Associate Dean, Undergraduate Studies, Lubin School of Business, Pace University. The car insurance industry spends significant dollars on television to communicate their messages to potential buyers. Progressive and Geico are the top two leading national advertisers spending on television advertising.