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Paul Kurnit, Pace University, Lubin School of Business - Why do you think credit card companies offer sign-up bonuses to new customers? This is not a new strategy. Credit card companies want to build their user base. Very often the first credit cards consumers sign up for are cards they will keep for a long time, maybe even for life. So, hooking new members is key. And giveaways are classic ploys to get new members. It used to be T-shirts on college campuses. Now, the giveaway strategies are more sophisticated. But the goals are the same.
What should cardholders look for in cash back credit cards? Answer by: Paul Kurnit, Clinical Professor of Marketing, Pace University, Lubin School of Business
Professor Claudia Green, director of Pace’s Hospitality and Tourism Management program, was faced with a challenge as she prepared to teach her civic engagement and public values course remotely: How would the class build a community project when the students were located around the world?
For many Pace students, learning doesn’t stop once one leaves the classroom for the day; or even, once one acquires their degree. Kevin McGovern ’83, ’21, who earned his bachelor’s in business administration and CPA designation thirty-eight years ago, epitomizes this ethos of persistence and the continual ability to evolve and grow with the times—which in fact, is one of the reasons he decided to return to Pace and pursue a master’s in cybersecurity.
Ashvin Kapoor ’24 has an important job: he’s using his comedic talents (not to mention business skill) to make people laugh during an unprecedented time of loss and loneliness. Through his brand new radio program, The Ashvin Show, he’s not only bringing people together, but also challenging his audience to think critically.
As the COVID-19 pandemic took hold of the world, the intersection between public health, safety, technological data, and the law became rather complicated. These questions prompted Joseph Peterson '22 to formulate a research topic titled “Who Has Your Health Data, What Are They Doing with it, and What Can You Do About it?: Legal and Technological Issues Related to Contact Tracing of COVID-19 Infections.”
With the inaugural class of Teaching Fellows, Pace University’s Faculty Center is building upon its strong foundation to become a major hub for interdisciplinary collaboration and innovation at Pace.
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