The Ad Marketing Maven
Kirstie Mekhail ’19 just wrapped up an internship at Nickelodeon, but she’s also worked social media in the restaurant business and PR and marketing for #MetGala designer Zac Posen—and she’s learned a lot.
Kirstie Mekhail ’19 is always looking ahead. As the director of marketing for the Beekman Residence Hall and a host on WPUB radio, she also has a number of internships under her belt—something that initially drew her to Pace. “I knew there would be a lot of opportunities for me in business [here],” Mekhail explained, naming Career Services as another big sell when she decided to attend Lubin.
Her first internship was social media for the Granola Bar Restaurant. Mekhail worked closely with the marketing manager there to develop content ideas and report on ongoing trends with health-conscious consumers. After, she moved on to a public relations and marketing for fashion designer Zac Posen, where she monitored press and assisted with events and branding. And after that, she hit the ground running at Nickelodeon, strategizing and reporting on trends with the consumer marketing team.
One of her most memorable experiences on that particular job happened when everyone at Nickelodeon came together for one big meeting. “They had just released a new show, Rise of the Teenage Mutant Turtles, and [...] each team got to talk about their contributions,” Mekhail said. From animation to marketing to merchandising, they covered it all. “It was amazing to see how it all comes together in the end and how each team worked together to make something awesome for kids.”
And teamwork is a big deal at Nickelodeon. “Everyone you work with is on your side,” she said of her coworkers there. “They don’t want you to fail—[they] want you to learn as much as possible. I never felt like I couldn’t ask a question, and I found it was much better to speak up when I didn’t understand something.”
Mekhail also gave credit to the Pace Path, a comprehensive program that combines personalized planning and a variety of opportunities to prepare students for graduation, including job placement and real-world experiences. “A lot of my [classes] integrated really well with what I was learning in my internship[s],” she told us. “As we talked about ad buying in class, I was doing actual ad buying on Facebook for my internship.”
Of all the things she learned at each one of her positions, though, one lesson in particular stuck out to Mekhail. “The most important part for me has been [learning] organizational awareness,” she explained. “There are different cultures and things you need to understand in order to work well with your team, and [to] make strides for yourself in business. It is not something they can teach you easily in class—it is something you immerse yourself in by doing.”
We wish her all the best as she walks for Commencement in May, and embarks on her very bright future!
What's your Pace Path? Do you or someone you know have an interesting Pace story? We want to hear from you. Send us an email!
- Academic Programs
- Academic Calendar
- Academic Advisement
- Advising Center for Exploring Majors
- Athletics and Recreation
- Career Services
- Center for Academic Excellence (CAE)
- Center for Community Action and Research (CCAR)
- Class Schedule
- Colleges and Schools
- Computer Labs
- Dining Services (NYC)
- Dining Services (PLV)
- Disabilities and Accommodations
- Extended Hours for Students
- Financial Aid
- Global Pathways
- Health Services
- Housing and Residential Life
- ITS Help Desk
- International Students
- Learning Center
- LGBTQA Center
- New Student IT Resources
- NJ Transit Monthly Pass
- Office of First Year Experience
- Office of Multicultural Affairs, NYC
- Office of Student Assistance (OSA)
- Pace One Card
- PaceAlert System
- Pforzheimer Honors College
- Safety and Security
- Scholarships and Grants
- Sexual Assault Resources
- Student Development and Campus Activities (NYC)
- Student Development and Campus Activities (PLV)
- Student Grievance Procedures
- Student Handbook
- Student Health Insurance
- Student IT Resources
- Student Organizations and Clubs
- Study Abroad
- Summer Session
- Transfer Student Services
- White Pages
- Writing Center
- Emergency Notifications
- Schedule Explorer
- Textbook Lookup Utility
Class of 2020: Career Services wants to know—what’s next? Do you have a job lined up? Are you planning to go to grad school? Fill out the First Destination Survey today and be entered for a chance to win big.
Grads: What’s Next?
Kappa Delta Pi President Kealy Costigan ’20 has a passion for advocacy work. She’s pursuing a dual degree in childhood education (undergrad) and special education (master’s), hoping to create a safe space for ALL her future students.
The Passionate President
We’re commemorating the Class of 2020 on Wednesday, May 20, with a special virtual celebration you’re invited to take part in. Stay connected while sharing photos, fond memories, and more using #PaceGrad2020!
Class of 2020 Virtual Celebrations