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Business.com featured clinical associate professor of public relations Jennifer Lee Magas in "How to communicate with customers during the coronavirus"
Business.com featured clinical associate professor of public relations Jennifer Lee Magas in "How to communicate with customers during the coronavirus"
When we consulted with Jennifer Lee Magas, vice president of Magas Media Consultants LLC and clinical associate professor of public relations at Pace University, she said that small businesses should communicate early and often with their key constituencies throughout a crisis, even if they're still trying to understand the extent of the problem themselves. Be honest and open to maintain credibility.
"The best thing companies can do is to communicate with all stakeholders by using clear, compassionate and timely messages," Magas told business.com "The first step is to create a coronavirus crisis team which should meet and give regular updates to key constituencies, such as customers. Make sure that you utilize the proper channels to address these audiences, and speak in words and terms that each specific audience understands."
