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CRM Magazine featured Lubin Professor Roy Girasa in "Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal"
There are some potential downfalls or risks to accepting cryptocurrencies as well.
Roy Girasa, a professor in the Lubin School of Business at Pace University and author of Regulation of Cryptocurrencies and Blockchain Technologies, points to a number of risks that marketers need to know. They include the following
• a lack of acceptance by banks;