Image
Students
Balancing Work and Life
Brandon Markowitz
Associate Director, Integrated Planning, iProspect
Class of 2018
MS in Social Media and Mobile Marketing
Why did you choose Lubin for your MS degree?
I chose Pace because it was one of the few places in the greater NY region to offer an MS in a marketing concentration as opposed to an MBA.
What was your favorite Lubin experience?
My favorite Lubin experience was presenting a project at Media Storm and receiving feedback from industry professionals.
Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.
What is your main takeaway from our MS program?
My main takeaway is that the industry is changing so rapidly that it's important to educate yourself on best practices as frequently as possible.
How has what you learned in the MS program influenced your career?
My undergrad degree is in English, so Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.
How do you define #LubinLife?
When I think of #LubinLife, I think of work life balance - learning to manage both, with the understanding that hard work will lead to success.
More from Pace
In the Media
Lubin Professor Bruce Bachenheimer shares business insights with WalletHub, contributing to their list of best cities to launch a startup.
Students
Julianna Vukaj ’26 is making her mark at Lubin as the founder of Women in Lubin and a leader across multiple student organizations. From launching new initiatives to championing collaboration, she’s focused on turning ideas into impact—and lifting others up along the way. Her journey shows that resilience, vision, and community go hand in hand.
In the Media
Andrew Coggins, cruise industry analyst for Pace University in New York and a member of this year’s deliberation panel, added: “The calibre was outstanding. I was very impressed, congratulations to everyone.”