Image
Students
Balancing Work and Life
Brandon Markowitz
Associate Director, Integrated Planning, iProspect
Class of 2018
MS in Social Media and Mobile Marketing
Why did you choose Lubin for your MS degree?
I chose Pace because it was one of the few places in the greater NY region to offer an MS in a marketing concentration as opposed to an MBA.
What was your favorite Lubin experience?
My favorite Lubin experience was presenting a project at Media Storm and receiving feedback from industry professionals.
Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.
What is your main takeaway from our MS program?
My main takeaway is that the industry is changing so rapidly that it's important to educate yourself on best practices as frequently as possible.
How has what you learned in the MS program influenced your career?
My undergrad degree is in English, so Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.
How do you define #LubinLife?
When I think of #LubinLife, I think of work life balance - learning to manage both, with the understanding that hard work will lead to success.
More from Pace
Students
Kristina Nasteva ‘26, a Business Economics major at Pace University, spent a transformative semester studying at Sophia University in Tokyo, Japan. Her time abroad deepened her global perspective, blending business studies with cultural immersion and personal growth.
Students
Ryn Morris ’25 grew up on military bases across the globe, fostering a deep passion for community. Now, she’s found a new home at Pace University, where she’s embraced leadership and connection.
In the Media
“It’s part of the total pent-up demand for tourism coming out of Covid,” says Andrew Coggins Jnr, a cruise industry analyst who teaches at Pace University’s Lubin School of Business. “The industry is very bullish about what’s coming up ahead.”