Students

The Brand Manager

Posted
March 24, 2021

Nicole Pivetti ’21 is always on the move. She’s a student-athlete and member of Pace’s volleyball team, training more than 20 hours per week on top of her part-time job—all while maintaining a 3.62 GPA. “My biggest motivation are my parents,” she explained. “I see how hard-working they are and I try to be as independent as I can [by] earning my own money. I use my planner a lot and I try not to procrastinate.”

That attention to detail and exceptional skill in organization has certainly paid off. Pivetti is majoring in international management at the Lubin School of Business, a subject she took a step further by pursuing higher education in another country. She grew up in Italy, and knew early on that she wanted to study in the US. “I wanted to [meet] new people, make new experiences, and have more opportunities for my future,” she told us about the decision.

Pivetti is an avid sports enthusiast, having played volleyball since middle school. When it came time to choose a university, she knew she wanted to continue her involvement in the world of athletics. “I decided to send videos of me playing volleyball to some coaches around the US,” she said. “My coach liked me and asked me to be part of the volleyball team so, here I am!” Karrin Moore is that coach, having just celebrated her 10-year anniversary at the helm of Pace’s volleyball team. She was also recently profiled by Pace Magazine.

“My favorite thing about volleyball is that it is not an individual sport,” Pivetti continued. “In order to win, the team has to play together. Our motto is ‘Do it for your teammates!’” And her dedication to Pace Athletics doesn’t stop there. Pivetti has also worked as a facilities assistant at the Goldstein Fitness Center, helping to organize and host special events, provide timely customer service at the front desk, and much more.

Currently, she’s interning a second time for international fashion company Max Mara, working out of their headquarters right here in NYC. Pivetti started out as a showroom sales assistant last year, and landed yet another position this year as a wholesale sales assistant supporting the brand manager. “I absolutely love interning at Max Mara,” she enthuses. “In [the] future, I hope to be a brand manager for a fashion luxury brand and be able to travel back and forth between the US and Italy.”

With her background in business, fluency in multiple languages, and keen eye for fashion, we know Pivetti has a bright future ahead of her. We can’t wait to see where she ends up next!

More from Pace

Students

From animal advocacy to marketing strategy, check out how Mike Derasmo ’24 used Chat GPT to expand his understanding of artificial intelligence and find creative solutions for class projects. 

Students

Lubin graduate student Heera Sojan '24, pursuing her MS in Accounting Data Analytics and Technologies, is climbing the ladder of success as an audit intern at her summer internship with the Office of the New York City Comptroller.

In the Media

The takeaway, according to Myo Jung Cho, a professor of accounting at Pace University’s Lubin School of Business and the paper’s other co-author, is that rather than convey a company’s virtue, trust words may instead act as a red flag, highlighting potential pitfalls for investors and regulations.