Case Competition Launches a Career

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Siddharth Prashant

Associate Director, Omnichannel Transformation, Takeda

Class of 2016
MS in Marketing Analytics

Why did you choose Lubin for your masters in science?

Lubin has an eclectic mix of management programs - from marketing and customer analytics, to finance and investments. That showed diversity in academia and the student body. Its strategic location in New York City made it all the easier for me, considering the global organizations in the city. After having completed an MBA in Boston, I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more.

What was your favorite Lubin experience?

There were many but if I had to mention one, it would have to be the Publicis Case Competition, organized by Dr. Ipshita Ray of the marketing department. It was challenging and stressful at the same time, but it landed me a full-time job!

I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more

What is your main takeaway from our MS program?

It's truly a global program that will equip you with the fundamentals needed to succeed in the corporate world.

How has what you learned in the MS program influenced your career?

Having participated in school activities and leading a marketing club, it has helped me to be proactive about connecting and learning from peers and industry experts. Staying closely associated with the professional community is extremely important in New York City as there are always opportunities to learn and grow.

How do you define #LubinLife?

Hustle, but make it your own!