The Data Engineer

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Minh Bui

Senior Data Engineer, The New York Times

Class of 2017
MS in Marketing Analytics

Why did you choose Lubin for your MS degree?

Lubin has one of the best internship programs in NYC, which is probably the main reason why I chose Pace for my master's degree. Lubin has the networks, the personnel, and the environment to support my academic and professional pursuits! Moreover, when I was searching for potential master's programs, Lubin stood out as the school with a very detailed and comprehensive analytics curriculum, which is something I really cared about.

What was your favorite Lubin experience?

Definitely the data science competition, coordinated by Professor Ipshita Ray and Mindshare, GroupM. It was a fun experience trying to crunch the numbers, build the predictive models, and create presentable decks in only two weeks. I learned so much from the competition and would definitely recommend all analytics nerds to join!

I learned all of my technical skills (programming, statistics, and research) from this program... the students and professors taught me to be proactive and always seize every opportunity!

What is your main takeaway from our MS program?

It is a challenging program, covering all facets of the marketing and analytics worlds. The courses allow you to know more about statistics, and programming, as well as how to use those technical skills in the marketing world.

How has what you learned in the MS program influenced your career?

I learned all of my technical skills (programming, statistics, and research) from this program, so that is definitely the biggest influence the program has on my career. Other than that, students and professors in the program taught me to be proactive and always seize every opportunity!

How do you define #LubinLife?

Work hard, be proactive, and learn from your peers!