Students

Evan Smith '27: A successful Instagram maven earns partnership with Adobe

By
Angela Nally
Posted
July 15, 2024
Pace University's Communication and Media Studies student Evan Smith, crouched down looking up from the pavement

This summer, Evan Smith '27, communication and media studies, is a digital media intern for a boutique, where he helps manage the brand’s social media account. Smith started rating Instagram profiles as part of a trend, but now brings in thousands of dollars a month with his reviews and a partnership with Adobe Lightroom. “I want to turn this into something long-term,” Smith said, acknowledging how fame and money can recede for influencers after a few years. Read more about Smith's business ventures.