Finding Career Inspiration at a Start-Up
Vaishali Dulani
Digital Media Product Executive, Electric Symphony Media
Class of 2023
MS in Social Media and Mobile Marketing
Current Internship and Title: Digital Media Product Intern at Electric Symphony Media
Pronouns: She/Her
When Vaishali Dulani started exploring the business world, she had no idea what aspect of the industry she wanted to pursue. After connecting with Career Services and landing her dream internship at a start-up, she discovered her passion for digital marketing. When she returns to the Lubin School of Business in the fall, Vaishali will be able to apply her real-world experience to what she learns in class.
How has the Lubin School of Business helped you prepare for your current internship?
I had no idea where to begin searching for an internship, but the International Student Professional Readiness Education program (INSPIRE) was a huge help in getting the application process going. Everything was properly explained, including how to write a cover letter and network. Pace University offers the best help through Career Services—from tailoring your resume to helping you prepare for interviews, which is definitely beneficial for any job application. It helped me secure this position.
Pace University offers the best help through Career Services—from tailoring your resume to helping you prepare for interviews, which is definitely beneficial for any job application. It helped me secure this position.
What attracted you to this internship?
I was attracted to this internship because it is a dynamic job role related to my coursework at the Lubin School of Business and the skills I want to build in a marketing career. I also always wanted to gain experience at a startup for my first internship, so this is quite a blessing. This internship is a blend of digital, traditional, and social media which is a good start in gaining experience in every area of marketing.
Describe what a typical day looks like as an intern at Electric Symphony Media (ESM).
As a product team intern, one of my responsibilities is to assist with the setup of Facebook and Google Ads campaigns for both small and large clients of Electric Symphony Media (ESM). My typical day involves developing campaigns and coming up with content ideas for ESM's social media.
What has been the highlight or most enjoyable aspect of your internship so far?
The best part of the internship is when we have a game day at the end of the week. Everyone participates in teams and competes with one another to keep the spirit high. It is so much fun and mood-lifting. I adore the work environment at ESM because it keeps my work and personal life in balance.
How has this experience shaped or impacted your career goals?
There is a lot to learn and there will always be more to learn. Because marketing offers a variety of job possibilities, I wasn't sure which avenue of marketing I should pursue at first. My experience as a digital media product intern has given me the opportunity to learn more about digital marketing. I'm confident that I am ready for bigger opportunities in the future, having set up advertising campaigns and producing content for social media.
How will this experience impact your next semester at Lubin?
I will now be able to relate more to what will be taught in class, as I will already have hands-on experience. My experience will definitely be helpful in class projects and assignments at Lubin.
Do you have any advice for other Lubin students who would like to pursue an internship in the future?
Don’t give up if you get your first rejection—keep grooming your resume and LinkedIn profile because they are the key elements in the application process. Also, in my personal experience, a cover letter goes a long way.
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