Students

Landing a Dream Internship in Luxury PR

Angelina Johnson

Digital Merchant Coordinator, Michael Kors

Class of 2024
BBA in Arts and Entertainment Management

Internship: Luxury PR Intern, Nike Communications

Pronouns: She/Her/Hers

Arts and Entertainment Management student Angelina Johnson is pursuing her dreams. During her freshman year, she set her eyes on Nike Communications, a female-founded communications firm that markets luxury brands. As a rising senior, Angelina is now working with Nike Communications as a Luxury PR Intern—learning the ropes of the industry, networking with fellow interns and company leaders, and connecting public figures with prestigious brands.

How has the Lubin School of Business helped you prepare for your current internship?

The mentoring and connections that the Lubin School of Business has afforded me have prepared me to enter the corporate world. Everything from how to network in the office to ways to stay organized in my tasks to knowing the latest technology—I can credit Lubin for all of it.

What attracted you to this internship?

I have wanted to work for Nike Communications since my freshman year. They have a wonderful reputation and an amazing office culture.

Describe what a typical day looks like as an intern at Nike Communications.

After arriving at the office, I scan the Internet for coverage of our clients. In the morning, there are usually meetings with our team, clients, or intern catchups. Then, I assist in projects like making media lists, researching, updating servers, managing inventory, and sending samples to influencers and clients. I often eat lunch with the other interns and finish up projects towards the end of the day.

What has been the highlight or most enjoyable aspect of your internship so far?

I have loved being a part of an internship program. The Nike Communications team invests in its interns. Getting to meet and connect with other interns from different universities has been amazing!

How has this experience shaped or impacted your career goals?

As I approach my senior year, the "real world" seems to be creeping up on me. Seeing what it is like to work in a job that I enjoy all week has been helpful to me and has shown me what I hope to accomplish in an industry I am passionate about.

How will this experience impact your next semester at Lubin?

Having another internship under my belt allows me to bring yet another unique perspective to my schoolwork and classroom discussions. It will also help me in conversations with my mentor and career counselor when we discuss my post-grad goals.

Building a professional relationship with your Career Services counselor will help take the pressure off when it comes to the job search process. Meet with your mentor and discuss how to enhance your resume and network for the industry you want to go in to. You never know who knows who.

Do you have any advice for other Lubin students who would like to pursue an internship in the future?

Go to Career Services! Building a professional relationship with your career counselor will help take the pressure off when it comes to the job search process. You should also meet with your mentor and discuss how to enhance your resume and network for the industry you want to go in to. You never know who knows who.

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