Students

Launching a New Career in Digital Marketing

Posted
January 28, 2018
Lubin alumna Virginia Dusi '18,

Virginia Dusi

Ecommerce Consultant, Freelance

Class of 2018
MS in Social Media and Mobile Marketing

Why did you choose Lubin for your MS degree?

I chose Pace because it was the only University in the city offering an MS focused on digital marketing. In fact, I wanted to get a Master's Degree to support my choice of switching from sales to digital marketing. I was looking for both solid theoretical preparation and some hands-on experience, and Lubin seemed to be the best choice for my purpose.

What was your favorite Lubin experience?

If I have to pick just one, I would say having the chance to attend exclusive events such as the Fast Company Innovation Festival at the 92Y, for which Lubin students had excusive tickets.

The skills and competencies I acquired through the MS program allowed me to succeed - and beat the competition - in the job hunting process, even with no previous experience in digital marketing.

What is your main takeaway from our MS program?

My main takeaway is that in order to succeed in today's business environment, one needs to always be willing to learn and stay informed. This is true for many industries, but especially for the digital marketing one. The completion of the MS program is the first necessary milestone in a never-ending process of self-development and refinement that will culminate with a brilliant career.

How has what you learned in the MS program influenced your career?

As I mentioned, I was in sales before and wanted to switch to digital marketing. The skills and competencies I acquired through the MS program allowed me to succeed - and beat the competition - in the job hunting process, even with no previous experience in digital marketing. Looking at the big picture, I can safely say that this MS degree allowed me to make my dream career a reality.

How do you define #LubinLife?

#LubinLife is the recipe for owning your career. The ingredients: fun, hard work, exciting events, and inspiring people. Mix everything together and.... enjoy!

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