Making the Case for Analytics

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Saul Pacheco Vidal

Marketing Science & Analytics Associate, YPulse

Class of 2020
MS in Marketing Analytics

Why did you choose Lubin for your masters in science?

I was looking for a master's program in New York City that would allow me to learn about marketing as well as teach me the analytical skills to work with data and make relevant decisions. Lubin's Master of Science in Marketing Analytics combines marketing classes with analytical courses that teach different software such as R, SPSS, and Tableau. I quickly realized that this program was the perfect choice for me. Presently, four months after graduation and six months after the COVID-19 pandemic started, I am happy to say that I am working full-time as a Market Analyst.

What was your favorite Lubin experience?

I had many rewarding experiences at Lubin, but the most exciting one was participating in the Group M Competition in April 2019. I got to apply my analytical skills to real data to create a profitable integrated marketing communications strategy. It was challenging and stressful at times, but it allowed me to prove my abilities as a market researcher. I would recommend this experience to anyone at Lubin who wants to take one step ahead in their career.

I advise you always to be immersed in the different activities that the Lubin School of Business offers, such as the analytics bootcamps, networking events, competitions, and more. Be ready to create your own path for success.

What is your main takeaway from our MS program?

My main takeaway is that you need to always look at the big picture. As Dr. Vishal Lala would say in his Market Research and Predictive Analytics courses, you need to be ready to clearly understand the data and the whole situation before jumping to any conclusion. You will continuously need to update your point of view because this world is continually changing, but once you master how to look at an issue, you will be ready to resolve any problem that you encounter.

How has what you learned in the MS program influenced your career?

Throughout my time at Pace, I was able to have two digital marketing internships in which I was able to apply my digital marketing skills (Google Analytics, SEO, SEM, and Email Marketing). I was hired as a Market Analyst at Camposol, where I used the analytical skills learned through my analytical courses for Price Forecasting and data modeling. I am happy to see how the knowledge I learned during my time at Pace has allowed me to move forward.

How do you define #LubinLife?

When I think of #LubinLife, I think of perseverance, hard work, networking, and extra-curricular involvement. I advise you always to be immersed in the different activities that the Lubin School of Business offers, such as the analytics bootcamps, networking events, competitions, and more. Be ready to create your own path for success.