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Students
Making Moves in the Music Industry
Latoya Robinson
Ticketing Assistant, Live Nation Entertainment
Class of 2023
BBA in Arts and Entertainment Management
Member Of: Residence Hall Association (Vice President), Black Student Union, P.A.C.E. Board
Pronouns: She/Her
Latoya Robinson is making a name for herself in the music industry and on-campus. As she pursues her BBA in Arts and Entertainment Management, she's also interning at Sony Music as an A+R intern, discovering new talent and helping them launch into stardom. Meanwhile, on the New York City Campus, Latoya is on the e-board for the Residence Hall Association and a member of the Black Student Union and P.A.C.E. Board, where she has the opportunity to curate and be part of major events.
Why did you choose Pace University and the Lubin School of Business?
I chose Pace University and the Lubin School of Business because of the excellent business program and location in the heart of New York City. The opportunities that come with being in one of the biggest cities in the world were a big part of my decision to attend Pace. The city offers numerous internship and networking opportunities, as well as exposure to diverse industries and cultures. Additionally, the Lubin School of Business has a strong reputation and a comprehensive curriculum that prepares students for careers in various fields. My decision to attend Pace has provided me with the education and experiences necessary for a successful future in the business world.
How have clubs on campus helped enrich your student experience?
Joining clubs on campus has greatly enriched my student experience by allowing me to connect with individuals who share similar interests, expand my skills and knowledge, and take on leadership roles. Through club activities and events, I have had the opportunity to meet people from diverse backgrounds and form lasting friendships. Participating in clubs has also helped me grow professionally by providing hands-on experience and helping me develop transferable skills, such as communication and problem-solving. Being part of clubs has definitely added a dynamic and fulfilling aspect to my college journey.
You are spending your semester with Sony Music Entertainment as an A&R intern with AWAL. How have your classes at Lubin helped prepare you for this position?
Classes at Lubin have helped me prepare for internships in the music industry by providing relevant coursework and resources through the Arts and Entertainment Management program. Lubin classes have equipped me with the skills to analyze data and understand consumer behavior, which is crucial in today's rapidly evolving music industry. I have also gained hands-on experience through various projects and case studies, which have given me the confidence to apply my knowledge and skills in a real-world setting. I'm so thankful for the opportunities and experiences that Lubin has offered me, and I am eager to utilize my knowledge during my internship at Sony Music Entertainment.
Where did your interest in the music industry stem from?
As a lifelong music fan, my interest in the music industry stems from a deep appreciation for the artists and their work, as well as a curiosity about the behind-the-scenes aspects of the industry. From a young age, I was drawn to the creativity and emotion conveyed through music, and I was constantly seeking out new artists and styles to explore. Over time, I became more involved in the music community by participating in fan activations and connecting with others through social media, where I gained a deeper understanding of the hard work and dedication that goes into an artist's success. I realized that the music industry was much more than just the artists and their music, and I became fascinated by the business and management side of things. This led me to pursue a degree in Arts and Entertainment Management and a career in the music industry, where I can combine my passion for music with my interest in business and management. In particular, I am pursuing a career in artists and repertoire (A&R) because of my love for artist discovery and development. I find great satisfaction in being a part of the process that helps talented artists reach their full potential and bring their music to the world. I am excited to use my knowledge and skills to support the growth and success of artists and their careers, and to be a part of an industry that brings so much joy and inspiration to people's lives. I am so grateful to be able to work in this field and be a part of the industry that has had such a profound impact on my life.
How do you hope to combine your business skills from Lubin and your love for the music industry in your future career post-graduation?
I hope to leverage my business skills from Lubin to work in the music industry, where I can use my passion for music to make strategic decisions that drive growth and success for artists, labels, or live music events. I envision being able to apply my knowledge of management, marketing, and operations to create and execute innovative solutions that address the challenges facing the industry. Ultimately, I hope to bridge the gap between business and creative aspects of the industry, creating mutually beneficial outcomes for all parties involved.
You also serve as the Social Justice Council Chair for the Black Student Union on the New York City Campus. What motivated you to take on this position?
I took on a role on the Black Student Union's Social Justice Council because I strongly believe in the power of activism and community organizing to bring about positive change. As a Black person, I have a personal stake in advocating for issues that affect the Black community, such as racial justice, equality, and representation. The Black Student Union provides a platform for Black students to come together and work towards creating a more inclusive and equitable society, and being on the Social Justice Council allows me to play a leadership role in this important work. My goal is to use my position to mobilize the Black student body and make our collective voices heard on the issues that matter most to us and to create meaningful, lasting change through advocacy and action.
What has been your favorite opportunity at Pace?
My favorite opportunity at Pace has been being a general member of P.A.C.E. Board. As a superfan with a passion for the music industry, being a part of this club has allowed me to connect with like-minded individuals who share my interests and aspirations. Through P.A.C.E. Board, I have had the opportunity to volunteer at major events such as the Unleashed concert series and their behind-the-scenes events, which have been incredibly rewarding experiences.
I'm grateful for the resources and opportunities that P.A.C.E. Board has provided me, and I feel that it has been a crucial part of my college experience. Not only have I had the chance to meet and work with talented and inspiring individuals, but I have also gained valuable hands-on experience in the music industry, which I believe will serve me well as I continue to pursue my career goals. I am truly thankful for the support and guidance that P.A.C.E. Board has provided me, and I believe that my involvement with this club will have a lasting impact on my life.
Always be willing to learn, be proactive, and take advantage of the resources available to you at Pace and in New York City. Attend events, join clubs, and network with alumni and professionals in your field. This will not only enhance your learning experience, but it will also give you the opportunity to build relationships, gain practical experience, and develop skills that will serve you well in your future career.
Do you have any advice for other Lubin students?
My advice for other Lubin students would be to prioritize being a good team member in all aspects of your life, whether that be academically, professionally, or socially. It's important to be someone who maintains positive relationships, who doesn't burn bridges, and who is a good person to work with. Remember that the people you meet in your classes now could become your future bosses and colleagues, so it's crucial to make a positive impression.
Another word of advice is to not be discouraged if you face rejection during your internship search. I applied for my dream internship nine times before finally being accepted, and that experience taught me the value of perseverance. Keep applying and learning from your experiences, and never give up on your dreams.
It's also important to always be willing to learn, be proactive, and take advantage of the resources available to you at Pace and in New York City. Attend events, join clubs, and network with alumni and professionals in your field. This will not only enhance your learning experience, but it will also give you the opportunity to build relationships, gain practical experience, and develop skills that will serve you well in your future career.
What does #LubinLife mean to you?
#LubinLife represents a dynamic and challenging environment where I can actively engage in various opportunities to enhance my academic, professional, and personal development. It represents a supportive community of peers, faculty, and alumni who share the same passion for excellence and drive to succeed. To me, #LubinLife is a symbol of hard work, determination, and the pursuit of knowledge and growth.
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