The Marketing Analyst

Andrew Tsentner

Senior Digital Analyst, Nagarro

Class of 2022
MS in Marketing Analytics

Member Of: TEAM Pace, Lubin Graduate Marketing Society (LGMS), FutureNOW alumnus, T. Howard Foundation, Valrhona Selection, Fuel Cycle, Beta Gamma Sigma

Why did you choose Pace University and the Lubin School of Business?

During my search for graduate degree programs, I had one specific thing in mind with respect to what I wanted to study, and that was to understand people better. With this in mind, the Marketing Analytics program offered at the Lubin School of Business stood out to me above others. At the heart of marketing is the desire to understand individual behavior, and I believe that the best way to take that a step further is to analyze data that can help to serve others. I have found that the Marketing Analytics program at Pace is second to none in giving me the data analytics skills I need.

How has Pace better prepared you for your professional career?

They often say that college does not prepare you to work in the real world, but I have found that Pace has given me an enormous confidence boost as I advance my career. The Career Center at Pace has been one of my priceless resources in improving my interviewing skills and revising my resume and cover letter. Not only that, but at every interview, I have easily been able to attest to the skills and industry knowledge I have gained through Lubin's coursework. I have Pace University to thank for giving me the opportunity to be part of wonderful clubs and for providing me with the skills I need for my internship with Valrhona and now Fuel Cycle.

You recently joined Fuel Cycle as a part of their Research and Insights team. Tell us about that experience.

Being an intern for Fuel Cycle means you work with some of the biggest clients across many industries, such as Target, Google, Paramount, and many others. Much of the work comes down to forming a research outline based on a client's question, drafting the proper study to collect data, then analyzing the results to create a story for the client's query. I have found that I am excelling in my position because of the various analysis skills I have gained from my marketing analytics coursework. Apart from the technical aspect of my work, Fuel Cycle prides itself on comradery, and you find this across its many teams. It is an amazing feeling knowing that I can apply my knowledge in a professional setting.

I have found that I am excelling in my position because of the various analysis skills I have gained from my marketing analytics coursework. It is an amazing feeling knowing that I can apply my knowledge in a professional setting.

Do you have any advice for other Lubin students looking to get involved on campus?

The best advice I can give is to take advantage of every resource that Lubin and Pace University has to offer. Every week, Lubin reaches out with countless events happening across Pace that give you the opportunity to get more involved, such as club fairs, career fairs, and employer spotlights. Reaching out to others is always the bulk of the difficulty, so be sure to try out anything you hear about. When a professor brings up career opportunities, take advantage of them because they have brought me success and can do the same for anyone else. But if that is not possible, take advantage of the student base as well. Lubin is full of some of the friendliest and most talented people I have ever come across. They are always willing to lend a hand personally, professionally, and academically.

What does #LubinLife mean to you?

#LubinLife, to me, is all about supporting one another. Across the entire school, students, professors, and advisors offer to help in their own unique way. There is a shared understanding across Lubin that everyone is pushing themselves to fulfill their goals, and so everyone is more than willing to lend a hand to ensure one another's success.