Professor Williams on the effect of celebrity endorsements in the presidential election cycle on Vox

Associate Professor of Communication and Media Studies, Melvin Williams, PhD, was quoted in Vox on the topic of celebrity endorsements and how that affects decision-making at the polls.

He said, “Political candidates are heavily leaning on celebrities as a mechanism to attract the attention of this cycle’s youngest voting demographic: Generation Z.”

Read more about the influence of celebrity endorsements on the Vox website.