Professor Williams weighs in on why JoJo Siwa faces rejection from LGBTQ+ community in USA TODAY

Siwa's perceived lack of authenticity and ignorance of queer history has turned members of the LGBTQ+ community against her, experts say, and for tangible reasons.

"At its core, JoJo’s pop music rebrand exclaims obnoxious 'pick me' behavior, prompts cringe-worthy audience embarrassment and displays an underdeveloped queer-baiting model curated by record executives," says Melvin Williams, PhD, associate professor of communication and media studies at Pace University.

Read the full article about JoJo Siwa at USA TODAY's website.