Selling By the Numbers

Darshan Vithlani

Marketing Data Analyst, Justin Alexander

Class of 2021
MS in Marketing Analytics

Why did you choose Lubin for your MS in Marketing Analytics?

Diversity, exposure to real-world projects, experience-based learning, and access to a pool of resources. These are only a few of the reasons I chose Lubin for my master's degree. Rankings from US News and QS Top universities further supported my decision. At Pace, international students are treated with respect and have access to opportunities, which was very important to me. Additionally, Pace’s campus in New York City was the cherry on top. Lubin has notably reaped the benefits of its location, as this is reflected in the quality of the networking events and the career fairs taking place on campus and virtually.

What was your favorite Lubin experience?

Well, the whole master’s program was a splendid experience; however, my favorite Lubin experience was working as a Graduate Research Assistant with Professor Larry Chiagouris. It was my first professional experience working in the U.S. and it was life changing. I had the chance to work on market research for corporate clients and to contribute to publishing research reports and whitepapers. It was all possible because of the database access offered by the Pace Library. The library also helped me gain access to articles and books that were not in their catalog. The support I received from faculty and staff was also commendable.

What is your main takeaway from our MS program?

My MS in Marketing Analytics program contained a balanced composition of theory and practice. All of the professors start out by teaching from a conceptual foundation and slowly take things to an advanced level. I think this is hard to find at other schools. We learned how to use all the tools a marketing analyst needs in their profession. We had access to non-technical programs and learned programming languages such as R, and operating statistical tools such as IBM SPSS, and data visualization tools such as Tableau.

The real-world course projects made a difference on my resume. Many recruiters reached out because they saw these projects; I landed three summer internship offers.

How has what you learned in the MS program influenced your career?

The real-world course projects made a difference on my resume. Many recruiters reached out because they saw these projects; I landed three summer internship offers. I interned with WalletGyde, based out of Denver, CO, during Summer 2020. I also interned at Justin Alexander in Springfield, NJ, in Spring 2021, where I am now working full time as a Digital Marketing Analyst. All the skills I needed for this job I l acquired while earning my MS in Marketing Analytics at Lubin.

How do you define #LubinLife?

#LubinLife is a journey that transforms your personal and professional life. You will be exposed to talented minds and have the opportunity to make life-long connections. #LubinLife is not just about academics and networking; it is also about extra-curricular activities, student clubs, social events, case study competitions, and so on. Lubin is ot just an experience; it is a way of life.