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Students
Sharpening Digital Storytelling Skills
Bianca Mazur
Class of 2027
Currently Studying: BBA in Advertising and Integrated Marketing Communications and Sports Marketing (double major) / MS in Social Media Mobile Marketing (combined degree) with a minor in Journalism and Digital Storytelling
Current Internship: Marketing Intern, Warner Bros. Studio Tour Hollywood
Pronouns: She/Her
Lubin student Bianca Mazur '27 is interning and sharpening her skills in social media, publicity, community engagement, analytics, influencer relations, and brand management.
How has the Lubin School of Business helped you prepare for your current internship?
The Lubin School of Business has helped me prepare for my current internship by giving me a strong foundation for professional experiences. My business core courses have provided me with a great understanding of the principles of marketing and management, which I use every day in my internship. As Digital Marketing Coordinator for the American Marketing Association, I ran the organization's social media accounts, which served as an amazing chance to create content and handle community management, two of the tasks I work on every week at Warner Bros. Discovery (WBD). Additionally, completing the ASPIRE Program through Career Services has helped me perfect my response to "tell me about yourself," which has been asked in the 30+ informational interviews I've had so far this summer.
What attracted you to this internship?
I interned with Warner Bros. Discovery last summer and had a blast, so I was more than happy to return. I knew that working with the marketing team for the Studio Tour would expose me to a variety of aspects of marketing, including social media, publicity, community engagement, analytics, influencer relations, and brand management. I was eager to gain experience in the different areas of marketing, so this internship is an excellent fit for me. Furthermore, I really enjoyed being part of WBD's internship program last year, and I was excited to come back to meet all the new interns and have another great summer with the company.
Describe what a typical day looks like as an intern at your organization?
Since my department comes into the office every day, my morning starts at my desk at 8:30 a.m. After saying "hi" to the team, I respond to emails and then open Sprout Social to do some community management for our social media accounts. All of my department meetings are before lunch because we work with some people on the east coast. We discuss upcoming marketing campaigns, social media strategy, or data analytics, depending on the day. The rest of my morning consists of coffee chats, informational interviews, and intern events. I try to schedule at least three meetings per week with someone outside of the Studio Tour department to learn about their role for WBD, since there are so many cool people across the company's brands. I'm able to meet lots of interns in Los Angeles through the frequent events hosted by Early Talent, whether it's a networking mixer or a speaker panel with executives. After getting lunch with my team at the Commissary, I work on my projects for the week. They vary based on what's going on, which keeps things fresh and interesting. Sometimes I'll conduct market research, write copy for our newsletter, or head down to the Studio Store to take pictures of new products. As the day winds down, I send out some emails to schedule informational interviews, and I'm done at 5:00 p.m.
What has been the highlight or most enjoyable aspect of your internship so far?
The highlight of my internship has definitely been the people. As part of the Reach Honorship Program, this is my second summer interning with WBD, and I've loved catching up with everyone I met last summer. It's great to be back at the company and see the other Reach interns, my former team and mentors, and others I previously connected with. Moreover, my team this year is wonderful; they get me involved in projects and opportunities to help me build my marketing skills and accomplish my goals for the summer. At the beginning of my internship, I sat down with my manager and explained what I wanted to get out of this experience, and the team has made sure that I'm able to meet these goals, which I'm incredibly grateful for.
How has this experience shaped or impacted your career goals?
This experience has helped me realize how much I enjoy creating content for social media, which makes me thrilled to continue down this path with my combined degree track, where I will be getting a MS in Social Media and Mobile Marketing. I love coming up with ideas for posts, writing scripts and outlines, filming, and editing everything together to make a great final product. I really feel that my majors, minors, and master's degree are the perfect combination for my interests. This internship has solidified my career goals and given me the opportunity to meet people willing to help me achieve them.
How will this experience impact your next semester at Lubin?
This experience has helped me develop my marketing skills, which I will put to use in campaigns and projects for my Special Events Marketing for Arts, Entertainment and Sports course this fall semester. Additionally, I'm excited to apply what I've learned this summer to my leadership positions at Pace. Creating content that aligns with a brand's values this summer has given me the opportunity to strengthen my social media management and digital storytelling skills, which will come in handy as the Social Media Marketing Manager for POPTV, Pace's multimedia and pop culture club. I also hold the position of Chief Operations Officer for the American Marketing Association, which requires project management, team collaboration, and effective communication skills. I've been able to grow all of these by working on multiple marketing projects each week this summer, so I'm really looking forward to seeing what my next semester at Lubin will bring.
As Wayne Gretzky said, "you miss 100% of the shots you don't take." You never know how one action could impact your future unless you go for it, so send that email, make that connection, and keep in touch. Networking is so important at an internship, so make the most of your time there by finding people who can support you and help you achieve your goals.
Do you have any advice for other Lubin students who would like to pursue an internship in the future?
As Wayne Gretzky said, "you miss 100% of the shots you don't take." You never know how one action could impact your future unless you go for it, so send that email, make that connection, and keep in touch. Networking is so important at an internship, so make the most of your time there by finding people who can support you and help you achieve your goals. Also, Career Services will be your best friend when applying for an internship. They're great to visit for resume help, interview prep, and more. I highly recommend them!
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