From Theater to Digital Marketing

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Kayla Kleinman

Social Media Manager, Bookshop.org

Class of 2018
MS in Social Media and Mobile Marketing

Why did you choose Lubin for your MS degree?

I chose Pace for my master's in science for a few reasons. I was really intrigued by the Social Media and Mobile Marketing focus, which is not a focus that's offered at a lot of schools. I knew I wanted to stay in NYC for my graduate studies. I also liked that there was some flexibility to the program, which I took advantage of. Some semesters I attended full-time, others I shifted my main focus to work outside of school and was a part-time student. The combination of those things made Lubin a good fit for me.

What was your favorite Lubin experience?

I enjoyed participating in an international field study course that traveled to Copenhagen and Stockholm to study marketing and sustainability. I didn't get to go abroad during my undergraduate experience so I was super excited to have the chance to travel as a graduate student. I absolutely loved the whole experience and the opportunity to take a course that culminated in this incredible trip.

I learned a lot about what I wanted my career to look like after I graduated. I was able to dabble in different aspects of digital marketing through the courses I took and my internship.

What is your main takeaway from our MS program?

I didn't have a background in marketing prior to starting at Lubin; my undergraduate degree was actually in theater, of all things. My main takeaway is confidence in my ability and knowledge as a digital marketer, and the knowledge that social media is ALWAYS changing.

How has what you learned in the MS program influenced your career?

Through my experience at Lubin and internship during graduate school, I learned a lot about what I wanted my career to look like after I graduated. I was able to dabble in different aspects of digital marketing through the courses I took and my internship. Through that experience, I learned that I love tackling creative tasks that let me use my passion for writing and that I also like opportunities that have a more entrepreneurial vibe.

How do you define #LubinLife?

To me, #LubinLife is making the experience your own. I'm super passionate about wellness and writing so I was always sure to bring that into the classroom to make the coursework most beneficial to me, my life outside of school, and of course my career goals after I finished school.