How to Get an MBA While Working Full-Time: Tips, Schedules, and What to Expect

Lubin School of Business

Getting an MBA while working full-time requires clear planning, the right support, and a format that fits real schedules. This guide explains what to expect, how to structure your week, and which strategies can help you stay consistent while advancing your career without stepping away from your job.

Pace University student, wearing a suit, walking around campus.
Pace University student, wearing a suit, walking around campus.

You’re working full time and thinking seriously about what comes next in your career. A master’s in business administration (MBA) keeps coming to mind, but so do the realities of your schedule, your responsibilities, and your life outside of work. The real question is: Will earning an MBA fit alongside a full-time job without putting the rest of your life on hold?

Many working professionals face this decision at a turning point in their careers. The answer depends on the program you choose and how it aligns with your schedule. This guide outlines how professionals can make an MBA work while continuing to build their careers.

Key Takeaways
  • Earning an MBA while working full time is realistic for most professionals, provided the program is built for working students rather than structured around daytime classes and full-time enrollment.
  • Working MBA students should plan to spend 10 to 20 hours per week on coursework, drawn from early mornings, evenings, and weekend blocks, with heavier demands during midterms, finals, and major group deliverables.
  • Part-time, online, and hybrid MBA formats fit working professionals best, while an Executive MBA suits experienced leaders who have strong employer support and can manage a faster pace.
  • Planning and consistency carry an MBA workload. A realistic weekly time budget, two to four protected study blocks, and an early plan for group projects keep the program contained and manageable.

Can You Get an MBA While Working Full Time?

Yes, you can work while getting an MBA. Many professionals do. The deciding factor is whether the program you have in mind is built for someone who already works 40 or more hours per week.

A traditional full-time MBA treats school as the main priority. Classes run during the day, group work shifts week to week, and recruiting and networking are built into the schedule. Trying to combine that structure with a standard workweek can lead to constant overlap and tough tradeoffs.

MBA programs designed for working professionals take a different approach. They plan around jobs, calendars, and outside responsibilities. Coursework runs in the evenings, on weekends, or through online formats that allow more control over timing. Deadlines follow a steady rhythm. The workload is serious, but easier to anticipate and plan for.

What Makes Working While Getting an MBA Challenging

For most working professionals, the challenge is not the academic material itself, but how the work shows up across a typical week. Assignments, group work, and deadlines tend to cluster around the same limited hours you already use for work and personal responsibilities.

Common pressure points include:

  • Time compression. Reading, assignments, and group meetings often happen early in the morning, late at night, or on weekends.
  • Group projects. MBA programs rely heavily on team-based work, including case analysis and presentations. Aligning schedules with classmates who also work full time takes intention.
  • Peak weeks. Midterms, finals, and major deliverables often coincide with demanding periods at work.
  • Mental fatigue. Shifting between professional responsibilities and academic problem-solving requires focus and recovery time.

Taken together, these pressures highlight the importance of having a clear structure, realistic expectations, and routines that support sustained progress while working full time.

When It Works Best

Getting an MBA while working full time works best when a few conditions are in place:

  • Your employer offers some flexibility, even on an informal level
  • You can set aside specific blocks of time each week for coursework
  • You enroll in a program designed for working professionals
  • You have a clear reason for pursuing the degree and how it connects to your next career step

When these pieces line up, the workload feels demanding and contained rather than chaotic.

Before committing to a program, take a few minutes to assess your current situation:

  • Can I consistently commit 10 to 20 hours a week for school?
  • Do I have at least one or two evenings or weekend blocks I can reserve for school work?
  • Am I willing to pause some optional commitments for a defined period?
  • Does the program structure respect that I have a full-time job?

If most of your answers are yes, then getting an MBA while working full time is a realistic option.

Pick the MBA Format That Matches Your Schedule

Not all MBA programs are designed for working professionals. Choosing the right format plays a major role in how manageable your experience will feel week to week.

Most MBA programs fall into four broad categories, and each one involves different scheduling expectations, workload patterns, and tradeoffs.

Part-Time MBA Programs

Part-time MBA programs are built for professionals who plan to keep working while earning their degree. Classes usually meet in the evenings, on weekends, or in a structured weekly schedule that stays consistent across terms.

This format works well if you prefer in-person learning and can commit to fixed class times. It also suits professionals whose jobs follow predictable schedules.

Common features of part-time MBA programs include:

  • Evening or weekend classes
  • A steady course load spread across two to four years
  • Cohorts largely made up of working professionals
  • Opportunities to apply coursework directly to your current role

The main consideration is time. Even with fewer credits per term, part-time programs require consistent weekly engagement.

Online MBA Programs

Online MBA programs offer the most flexibility for working professionals, particularly those with demanding jobs, travel requirements, or family responsibilities.

Many online programs use asynchronous coursework, which allows you to complete lectures and assignments on your own schedule. Some also include live sessions at set times, so it is important to understand how much real-time participation is required.

Online MBA programs often appeal to professionals who:

  • Work nontraditional hours
  • Travel frequently
  • Need greater control over when and where they study
  • Prefer asynchronous class times and fewer commutes

When evaluating an online MBA, pay close attention to deadlines, group work expectations, and how collaboration is handled across time zones.

Hybrid MBA Programs

Hybrid MBA programs combine online coursework with periodic in-person sessions. This format offers flexibility while still providing face-to-face interaction with faculty and classmates.

Hybrid programs typically include:

  • Online classes during the week
  • In-person sessions scheduled on select weekends or residencies
  • A mix of asynchronous and live instruction

This option works well for professionals who want flexibility but still value in-person discussion, networking, and campus engagement.

Executive MBA Programs

Executive MBA programs are designed for experienced professionals, often with significant management or leadership backgrounds. These programs move at a faster pace and assume a high level of professional responsibility.

Classes are usually scheduled on weekends or in intensive blocks. Coursework focuses on strategy, leadership, and organizational decision-making rather than foundational business concepts.

An Executive MBA may be a good fit if you:

  • Have extensive professional experience
  • Manage teams or departments
  • Want to advance within senior leadership tracks

Because of the accelerated pace and time commitment, this format works best for professionals with strong employer support.

Quick Comparison: MBA Formats for Working Professionals

MBA FormatTypical Class ScheduleTime Commitment*Who It FitsImportant Tradeoffs
Part-Time MBAEvenings and/or weekends10–20 hours per weekProfessionals with predictable schedules who prefer in-person classesFixed class times limit flexibility
Online MBAAsynchronous coursework with some live sessions10–20 hours per weekProfessionals with variable schedules, travel, or caregiving responsibilitiesRequires strong self-direction
Hybrid MBAOnline coursework plus scheduled in-person sessions12–22 hours per weekProfessionals who want flexibility with periodic in-person interactionTravel and residency dates require planning
Executive MBA (EMBA)Weekend blocks or intensive residencies15–25 hours per weekSenior leaders with significant experience and employer supportFaster pace and higher weekly intensity
*Time commitment includes coursework, readings, and group work. Actual hours vary by program and course load.

How to Narrow Your Choice

Before selecting a format, consider:

  • How predictable is my work schedule?
  • How much flexibility do I need week to week?
  • Do I learn better in person, online, or through a mix of both?
  • How quickly do I want to complete the degree?

Your answers will point toward a format that works with your schedule rather than forcing major tradeoffs. Once you’ve chosen the right format, the next challenge is execution.

4-Step Guide: How to Get an MBA While Working

Success in an MBA program while working full time comes down to repeatability. You do not need a perfect week. You need a week you can replicate again and again without falling behind.

That starts with understanding where your time goes, protecting a few critical blocks, and using your effort where it matters most.

Step 1: Create a Realistic Time Budget

Before classes begin, map out a full week on paper. Include work hours, commute time, family responsibilities, and personal commitments. Then add school.

Most working professionals spend 10 to 20 hours a week on MBA coursework, depending on course load and program structure. That time usually comes from early mornings, evenings, and weekends.

Seeing everything in one place helps answer two questions:

  • Where do I already have usable time?
  • What needs to change for this to work?

This exercise often reveals small adjustments that make a big difference, such as reclaiming commute time on public transportation for reading or shifting personal tasks to lower-energy windows.

Step 2: Protect a Few High-Value Time Blocks

You do not need to study every day. You do need consistent blocks you can count on.

Identify two to four recurring windows each week you can dedicate to coursework.

These might be:

  • Early mornings before work
  • One or two evenings
  • A longer weekend session

Treat these blocks as fixed appointments. Avoid moving them unless absolutely necessary. Consistency reduces stress and limits last-minute catch-up.

Step 3: Set a Plan for Group Projects Early

Group work is a major part of most MBA programs and one of the biggest sources of friction for working professionals.

At the start of each project, align on a few basics:

  • Preferred meeting days and times
  • Expected response windows for messages
  • Clear roles and deadlines

Suggest fixed meeting windows rather than ad hoc scheduling. This helps everyone plan around work commitments and reduces back-and-forth.

Step 4: Study Smarter, Not Longer

MBA coursework rewards focus more than volume. Studying smarter helps you stay efficient during busy weeks.

Practical strategies include:

  • Review rubrics before starting assignments to understand grading priorities
  • Focus first on readings and cases tied directly to discussions or deliverables
  • Use short decision rules, such as stopping once you can explain a concept clearly, rather than rereading material repeatedly

When your week has structure, the workload feels contained. That foundation makes everything else easier, from managing work expectations to protecting your energy over the long term.

Get Buy-in at Work Without Oversharing

Support at work can make a meaningful difference when you are getting an MBA while working full time. That does not mean you need to disclose every assignment or ask for special treatment. It does mean having a clear, professional conversation early and setting expectations that protect both your performance and your time.

What to Ask For

The most effective requests are specific and limited. Focus on changes that help you manage peak academic weeks without disrupting your role.

Common requests include:

  • Predictable deadlines. Advance notice around major deliverables makes it easier to plan coursework during heavy weeks.
  • Flex time during exam periods. Adjusting start times, end times, or remote days for a short window can ease pressure without affecting output.
  • Tuition support, if available. Some employers offer reimbursement or professional development funds for graduate study.

Frame these requests around planning and consistency, not reduced expectations.

A Simple Script for the Conversation

You do not need a long explanation. A short, direct approach works best. You might say:

“I’m starting an MBA program designed for working professionals. My goal is to maintain my performance here while managing coursework. I wanted to share my schedule early and talk through any planning considerations, especially around exam weeks.”

This keeps the focus on accountability and preparation. It also signals that your job remains a priority.

How to Keep Performance Steady

Once the program begins, consistency matters more than intensity. A few habits help protect your reputation at work:

  • Plan deliverables ahead of known academic deadlines
  • Communicate early if conflicts arise
  • Avoid last-minute requests whenever possible

Strong performance builds trust. Trust creates flexibility.

Protect Your Energy So You Finish

Burnout is one of the most common reasons working professionals struggle in MBA programs. Managing energy is as important as managing time, especially over multiple terms.

Schedule One Weekly Reset Block

Choose a short, nonnegotiable window each week to step away from both work and coursework. This does not need to be long. Even a few hours can help reset focus and reduce fatigue.

Use this time consistently. Treat it as part of your schedule rather than a reward.

Set Boundaries That Save Time

During an MBA program, not everything can stay on your calendar. Being selective helps preserve energy for what matters most.

Common adjustments include:

  • Saying no to optional meetings or events
  • Reducing involvement in nonessential commitments
  • Limiting decision-making late at night or after long workdays

These boundaries are temporary. They support long-term progress.

Know When to Reduce Course Load

There are moments when pushing through is not the right call. Reducing course load can be a strategic choice, not a setback.

Consider scaling back if you notice:

  • Ongoing sleep disruption
  • Declining performance at work
  • Difficulty keeping up with group commitments
  • A steady sense of exhaustion that does not improve with rest

MBA programs designed for working professionals often allow pacing adjustments. Using that flexibility can help you finish strong.

Top 4 Benefits of Getting an MBA While Working

Earning an MBA while working full-time changes how the degree shows up in your career. Instead of waiting until graduation to see results, many professionals start seeing value while they are still enrolled.

1. Apply Learning Immediately

When you are working while earning your MBA, coursework does not stay theoretical for long. Concepts from strategy, finance, operations, and leadership often connect directly to decisions you are already making at work.

That immediacy helps reinforce learning. It also gives you a chance to test ideas in real situations, refine your approach, and build confidence as you go.

2. Keep Your Income

Continuing to work while earning an MBA allows you to maintain financial stability. For many professionals, that matters as much as the degree itself.

Keeping your income can reduce reliance on loans, limit financial stress, and make it easier to focus on your coursework. It also allows you to stay engaged in your industry rather than stepping away for an extended period.

3. Build Leadership Experience in Real Time

Leadership development does not happen only in the classroom. Working professionals often practice what they learn immediately through managing projects, leading teams, or influencing stakeholders at work.

Over time, those repeated applications help turn academic concepts into practical skills. By the time you graduate, you are not starting from scratch. You are building on experience gained throughout the program.

4. Strengthen Your Professional Network

MBA programs designed for working professionals attract students who are actively building their careers. Classmates often bring experience from a range of industries, roles, and organizations.

That shared context can lead to more practical discussions, stronger peer relationships, and connections that extend beyond graduation.

Flexible MBA Options at Pace University’s Lubin School of Business

For working professionals, flexibility means having options that reflect both schedule demands and career goals. Pace University’s Lubin School of Business offers multiple MBA pathways designed to meet professionals at different stages of their careers, across industries and functional areas.

The General Business MBA is a 39-credit program that can be completed in one year full-time or two years part-time. Students may choose to complete the program online or on campus, depending on their schedule and learning preferences.

The curriculum is designed to build broad, practical business expertise that applies across roles and industries. Core areas of focus include:

  • Leadership and team management
  • Business analytics and decision modeling
  • Financial accounting and finance
  • Marketing performance
  • Global business and strategy
  • Operations and project management
  • Technology, innovation, and ethics

The core curriculum provides a shared foundation, while electives allow students to tailor the degree to their interests. Students select concentration electives across disciplines such as accounting, finance, data analytics, management, marketing, information systems, law, or taxation. The program concludes with a capstone course focused on strategic decision-making.

This structure enables working professionals to build both breadth and focus without extending time to completion.

Specialized MBA Programs Across Business Disciplines

In addition to the General Business MBA, Lubin offers a range of specialized MBA programs for professionals who want deeper expertise in a specific area. Options include MBA programs in:

Many of these programs are available in New York City, online, or in hybrid formats, giving students flexibility in both location and delivery. This range allows professionals to align their MBA with current responsibilities or a targeted career shift.

Combined Degree Options for Long-Term Planning

For students planning ahead, Pace also offers combined degree pathways such as BBA/MBA and MBA/JD programs. These options make it possible for students to accelerate their education and reduce total time and cost by completing undergraduate and graduate coursework in a structured sequence.

Designed for Working Professionals

Across programs, Lubin’s MBA offerings share a common design philosophy. Courses are structured to accommodate full-time employment. Scheduling is predictable. Coursework emphasizes applied learning that students can connect directly to their work.

Career support is available throughout the program and beyond graduation. According to Pace University Career Services, 96 percent of Lubin’s master’s degree graduates from the Class of 2023 were employed, continuing their education, or engaged in volunteer or military service.

Lubin also holds dual accreditation in business and accounting from the Association to Advance Collegiate Schools of Business, a distinction held by fewer than two percent of business schools worldwide.

Frequently Asked Questions About Getting an MBA While Working

Can You Work While Getting an MBA?

Yes, many professionals earn an MBA while continuing to work full time. The experience is most manageable when the program is designed for working professionals and offers predictable scheduling, flexible delivery, and realistic workload expectations.

How Many Hours a Week Is an MBA While Working Full Time?

Most working professionals spend 10 to 20 hours per week on MBA coursework. The exact number depends on course load, program format, and whether you are balancing group projects or exams during that week. Planning for consistent study blocks makes the workload easier to manage.

How Do You Choose Between an Online MBA and a Part-Time MBA?

The decision comes down to schedule predictability and learning preferences. Online MBA programs work well for professionals who need flexibility and control over when they study. Part-time MBA programs often appeal to those who prefer in-person classes and can commit to set evenings or weekends. Reviewing course schedules, live session requirements, and group work expectations can help clarify the best option.

Is Getting an MBA While Working Full Time Worth It?

For many professionals, yes. Working while earning an MBA allows you to apply what you learn immediately, maintain income, and continue building experience. The value is strongest when the degree aligns with your career goals and the program supports working students.

What Does a Typical Week Look Like When You’re Working and Getting an MBA?

Most working professionals spend 10 to 20 hours per week on MBA coursework. That time is usually spread across a few evenings and one longer weekend block. Weeks with exams or group deliverables may require additional time, which is why building in buffer windows is important.

Ready to Take the Next Step?

If you are considering an MBA while working full time, Pace University’s Lubin School of Business offers multiple pathways built around professional schedules.

Review the MBA options, connect with admissions, or plan a visit to learn how each program is structured.

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More From Pace

Business Analytics Degrees: Types, Formats, Careers, and How to Choose

Lubin School of Business

Business analytics degrees can open doors across industries, but choosing the right option depends on your goals, schedule, and the skills you want to build. This guide maps common business analytics degree paths, explains what you’ll learn, compares online and hybrid formats, and connects programs to real career tracks so you can make a confident decision.

Pace University students sitting around a table, discussing business related topics.
Pace University students sitting around a table, discussing business related topics.

Choosing a business analytics degree is a career decision with real consequences.

Pick the right program, and you build skills that employers use every day: spotting patterns in performance, explaining what the numbers mean, and turning that insight into better decisions. Pick a program that’s thin on applied work or unclear on outcomes, and you may finish with a credential that feels fuzzy in interviews.

This guide helps you compare business analytics degrees with outcomes in mind. You’ll see how degree types differ, what students actually learn, and how online, hybrid, and in-person formats affect career momentum. You’ll also get a clear view of business analytics careers, including role scope, common industries, salary drivers in the New York metro area, and how professionals tend to advance over time.

Key Takeaways
  • Business analytics degrees are not one-size-fits-all. Bachelor’s, master’s, and MBA pathways prepare students for different roles, levels of responsibility, and timelines.
  • Strong programs emphasize applied learning. Projects, real datasets, and decision-focused analysis matter more than tool lists or course titles.
  • Career outcomes vary by role and industry. Business analysts, BI analysts, operations analysts, and product analysts work on different problems and measure different outcomes.
  • Format affects career momentum. Online, hybrid, in-person, and accelerated programs shape pacing, collaboration, and access to experiential learning.
  • Return on investment comes from alignment. The best results come from programs that match career goals, technical readiness, and opportunities for hands-on experience.

What Business Analytics Is and How It Differs From Related Fields

Business analytics involves using data to support real business decisions. The work lives inside the organization, close to the teams responsible for revenue, operations, customers, and strategy. Analysts study performance, test assumptions, and translate data into actionable recommendations for leaders.

In day-to-day roles, business analytics often includes a mix of quantitative work and communication. Analysts may design dashboards to track KPIs, analyze customer behavior, or forecast demand to support planning decisions.

Business Analytics vs. Data Analytics vs. Data Science

Business analytics, data analytics, and data science are closely related, which is why they are often used interchangeably. The key differences come down to scope, depth, and proximity to business decisions.

Here’s a simple way to tell these fields apart:

  • Business analytics focuses on answering specific business questions and supporting decisions in areas such as operations, finance, marketing, and strategy.
  • Data analytics is a broader umbrella that spans collecting, cleaning, and analyzing data across functions, sometimes within business teams and sometimes within technical groups.
  • Data science goes deeper into advanced statistics, machine learning, and programming, with more emphasis on building predictive models and less on daily decision support.

Business Analytics vs. Business Analysis

Business analytics is also frequently confused with business analysis, especially since job titles can overlap. While the roles share a focus on improving organizational performance, the core work is different.

At a high level:

  • Business analysis centers on processes, systems, and requirements. Professionals often document needs, map workflows, and act as a bridge between business users and technical teams.
  • Business analytics centers on data, measurement, and evaluation. Professionals spend more time working with datasets, assessing performance, and comparing scenarios.

In some organizations, a single role may include elements of both. The difference shows up in where most of the time is spent. Business analysis leans toward how work gets done, while business analytics focuses on what the numbers reveal and the actions they support.

Business Analytics Degrees: The Main Options and What Each Is Built For

Business analytics degrees are not all built for the same outcome. The biggest differences show up in depth and scope. Each degree level is designed to prepare students for a different point along the analytics career path.

Bachelor’s in Business Analytics

A bachelor’s degree in business analytics is built for entry-level roles and early career momentum. Programs focus on business fundamentals while introducing analytics tools and methods in an applied way.

Students usually develop skills in areas such as:

  • Descriptive analytics and performance measurement
  • Spreadsheet modeling, SQL, and data visualization
  • Communicating insights to nontechnical stakeholders

Graduates often step into entry-level roles like business analyst, operations analyst, marketing analyst, or junior BI analyst. These positions tend to emphasize reporting, analysis support, and helping teams interpret performance data. Strong undergraduate programs also prioritize internships, projects, and exposure to real datasets.

Master’s in Business Analytics

A master’s degree in business analytics is designed for deeper technical exposure and faster career acceleration. Compared to undergraduate programs, coursework moves beyond foundations and into more advanced applications.

At this level, students gain experience with:

  • Predictive and prescriptive analytics
  • Statistical modeling and forecasting
  • Experimentation and scenario analysis

This degree often appeals to early-career professionals who want to level up quickly or career changers who already understand business but need stronger analytics skills. Graduates are commonly prepared for roles with more ownership, such as senior analyst positions or analytics specialists.

MBA With a Business Analytics Concentration

An MBA with a business analytics concentration combines analytics with leadership, strategy, and management training. These programs are built for professionals who want to apply analytics in higher-level decision-making roles.

Alongside analytics coursework, students study:

  • Strategy, finance, and operations
  • Managing teams and cross-functional stakeholders
  • Applying analytics to enterprise-level decisions

This path often fits professionals with prior work experience who want to move into management, consulting, or strategy-focused roles.

When a Broader Major With Analytics Courses Can Work

Not every analytics career starts with a degree labeled “business analytics.” In some cases, a broader major can still lead to analytics roles if the curriculum and experiences line up.

This path can work when:

  • The program includes meaningful analytics coursework, not a single elective
  • Students build technical skills through projects, internships, or applied assignments
  • There is clear exposure to business decision-making, not theory alone

Programs that mention analytics without hands-on work, real datasets, or business context may leave graduates underprepared.

What You’ll Learn in a Business Analytics Degree Program

A strong business analytics degree teaches more than tools. It trains students to frame business questions, work through ambiguity, and explain what the data means in context. Coursework is generally designed to mirror how analytics shows up on the job, with an emphasis on decision support rather than theory alone.

Core Business Analytics Skills That Show Up in Real Roles

Most programs start by building skills that support everyday business decisions. These are the capabilities employers expect analysts to use early and often.

Students learn how to:

  • Design dashboards that track KPIs leaders care about
  • Translate business questions into measurable metrics
  • Analyze performance trends and flag risks or opportunities
  • Present findings clearly for nontechnical audiences

Technical Foundations You’ll Use on the Job

Business analytics degrees also build a practical technical foundation. The goal is comfort and fluency, not software engineering.

That foundation usually includes:

  • Spreadsheets for modeling and scenario analysis
  • SQL for querying and combining datasets
  • Data visualization tools for reporting and insight sharing
  • Introductory programming exposure for analysis and automation

Methods That Support Better Decisions

As students progress, coursework often introduces analytical methods used across industries and functions.

Common areas of exposure include:

  • Forecasting and trend analysis
  • Segmentation and cohort analysis
  • Experimentation and A/B testing
  • Model interpretation and limitations

Strong programs emphasize how to interpret results, question assumptions, and apply findings responsibly.

What Applied Learning Should Look Like

Applied learning is where many programs succeed or fall short. Employers care less about course titles and more about whether graduates have worked with real data and realistic constraints.

Effective applied learning often includes:

  • Projects based on real or realistic business scenarios
  • Case work that requires trade-offs and recommendations
  • Team-based assignments that mirror workplace collaboration
  • Opportunities to work with messy, incomplete datasets

By graduation, students should be able to point to concrete examples of problems they have analyzed and decisions they have supported.

Business Analytics Program Formats: Online, Hybrid, In-Person, and Accelerated

Program format affects more than convenience. It shapes how students manage time, collaborate with others, and build applied experience. Understanding how each format works in practice helps set realistic expectations before committing.

Online Programs

Online business analytics programs appeal to students who need flexibility, especially working professionals balancing coursework with a job. A strong online format is structured and interactive.

What to look for:

  • Regular deadlines and instructor feedback
  • Live or interactive components
  • Clear expectations for collaboration and group work
  • Access to advising and career services

Students still complete projects, work with datasets, and present findings. The main difference is how and when the work happens.

Hybrid Programs

Hybrid programs blend online coursework with in-person sessions or residencies. This format works well for students who want flexibility without giving up face-to-face interaction.

Hybrid formats often offer:

  • Live class discussions and networking opportunities
  • In-person project presentations or workshops
  • A balance between independent work and structured time

For analytics students, hybrid programs can be especially useful when applied learning or team-based projects benefit from in-person collaboration.

In-Person Programs

In-person programs follow a traditional classroom model and often fit full-time students who want deeper immersion.

Common advantages include:

  • Real-time discussion and feedback
  • Easier collaboration on group projects
  • On-campus access to career events and employers

Accelerated Formats

Accelerated programs compress coursework into a shorter timeline. These formats are designed for students who want to move quickly, often because they are changing careers or aiming for faster advancement.

Before choosing an accelerated option, consider:

  • Weekly workload and pacing
  • Overlap between courses and major projects
  • Availability of academic and technical support

Accelerated formats reward strong time management and prior exposure to quantitative work.

Business Analytics Careers: Roles, Skills, and Where They Show Up

Business analytics careers share a common foundation, but the day-to-day work can vary widely by role. The differences show up in what each role owns, which metrics matter most, and how close the work sits to decision-makers.

Below are some of the most common roles graduates move into.

Business Analyst


Business analysts often sit closest to business decision-making. Their work centers on translating business questions into analysis and turning results into recommendations.

Primary Focus Areas

- Business performance metrics and KPIs

- Financial or operational trends

- Scenario comparisons and trade-offs

Common Industries

- Consulting and professional services

- Financial services

- Corporate strategy and operations teams

Business Intelligence (BI) Analyst

BI analysts focus on reporting infrastructure and performance visibility. Their goal is to ensure leaders have consistent, reliable data to guide decisions.

Primary Focus Areas

- Dashboards and standardized reports

- Data definitions and metric consistency

- Ongoing performance tracking

Common Industries

- Large enterprises with mature data teams

- Technology and media

- Finance and healthcare

Operations Analyst

Operations analysts focus on efficiency, capacity, and execution. Their work often supports logistics, staffing, supply chains, or internal processes.

Primary Focus Areas

- Process efficiency and throughput

- Cost, utilization, and service levels

- Forecasts tied to demand and capacity

Common Industries

- Manufacturing and supply chain

- Transportation and logistics

- Retail and hospitality

Marketing Analyst

Marketing analysts focus on customer behavior and campaign performance. Their analysis helps teams allocate budget, test messaging, and improve acquisition and retention.

Primary Focus Areas

- Campaign performance and ROI

- Customer segmentation and cohorts

- Conversion, retention, and lifetime value

Common Industries

- Consumer brands and ecommerce

- Media, entertainment, and advertising

- Financial services and technology

Product Analytics Roles

Product-focused analysts support teams building digital products. Their analysis helps teams understand user behavior and prioritize improvements.

Primary Focus Areas

- Feature usage and adoption

- Funnel performance and drop-off points

- Experiment results and user behavior

Common Industries

- Technology and software

- Subscription-based businesses

- Digital platforms

Role Comparison At a Glance

Job TitleFunctionToolsStakeholders
Business AnalystDecision supportSQL, Excel, BI toolsManagers, executives
BI AnalystReporting and visibilityBI platforms, SQLLeadership, operations teams
Operations AnalystEfficiency and forecastingExcel, SQLOperations teams
Marketing AnalystCustomer and campaign analysisAnalytics platforms, SQLMarketing teams
Product AnalystUser behavior and experimentationAnalytics tools, SQLProduct and engineering teams

Advancement Tracks: How Business Analytics Careers Tend to Grow

Business analytics careers rarely stop at the entry-level analyst role. Over time, responsibility grows through broader scope, stronger influence, and clearer business impact.

Business Analyst to Senior Analyst to Lead Analyst

Most careers begin with an analyst role focused on execution. Early responsibilities often include reporting, analysis support, and clearly defined projects.

Advancement usually comes through:

  • Owning larger or more complex analyses
  • Designing metrics instead of reporting them
  • Managing projects end to end

Senior analysts and analytics leads are trusted to shape questions, not just answer them, and often serve as go-to resources for stakeholders.

From Analytics to Strategy, Operations, or Management

Many professionals use analytics roles as a launch point into broader leadership positions.

Common paths include:

  • Strategy and planning roles
  • Operations management
  • Product or functional leadership

These moves tend to happen when analysts demonstrate business judgment, communicate clearly, and tie analysis to outcomes leaders care about.

What Unlocks the Next Step

Advancement in business analytics is driven by impact over tools alone. Promotions often follow:

  • Broader project scope and decision ownership
  • Trust built with stakeholders and leaders
  • A clear link between analysis and results

Salary and Job Outlook: What Moves the Numbers

Salary is a major factor for students exploring business analytics careers, especially in the New York metro area. Compensation is generally strong, but it varies based on role, experience level, industry, and scope of responsibility.

Looking at ranges, rather than a single average, gives a clearer picture of earning potential.

New York Metro Salary Ranges by Role

Business analytics roles in New York City tend to pay above national averages due to industry concentration and demand for analytics talent.

Below is a snapshot of typical ranges and median total pay by role in New York City:

RoleSalary RangeMedian Annual Salary
Operations Analyst$78,000–$128,000$100,000
Marketing Analyst$78,000–$131,000$100,000
Business Analyst$86,000–$143,000$110,000
Business Intelligence Analyst$92,000–$151,000$117,000
Product Analyst$93,000–$152,000$118,000
Senior Business Analyst$130,000–$194,000$157,000
Lead Business Analyst$126,000–$203,000$159,000
Business Intelligence Consultant$123,000–$194,000$153,000
Business Intelligence Manager$141,000–$227,000$177,000

These ranges, based on data aggregated by Glassdoor in January 2026, reflect reported salaries across industries and experience levels in the New York City metro area.

What Drives Business Analytics Pay Differences

Salary variation in business analytics follows a few consistent patterns:

  • Role scope and responsibility: Positions tied to strategy, product decisions, or leadership visibility tend to pay more than roles focused on reporting alone.
  • Experience level: Compensation increases with expanded ownership and decision responsibility, not just years of experience.
  • Industry and location: Finance, consulting, technology, and media often pay more than lower-margin sectors, and New York City’s concentration of these industries pushes salaries higher.
  • Business impact: Analysts who connect their work to revenue growth, cost reduction, or customer outcomes are often rewarded faster.

Job Outlook and Long-Term Demand

Job growth for business analytics roles is closely tied to demand for professionals who support business operations, strategy, and efficiency. According to the U.S. Bureau of Labor Statistics (BLS), employment of management analysts is projected to grow 9 percent from 2024 to 2034, faster than the average for all occupations.

The BLS also projects faster-than-average growth across business and financial occupations overall, driven by both new roles and replacement needs. For analytics professionals, this supports steady demand across consulting, finance, operations, marketing, and corporate strategy functions.

Business analytics roles tend to be resilient because they sit between data and decision-making. Organizations may change tools, but the need to interpret results, explain trade-offs, and guide action remains.

How to Choose the Right Business Analytics Degree

Choosing a business analytics degree works best when you start with clarity about where you want to go. Titles and rankings matter less than fit. The right program should align with your career target, your technical comfort, and your timeline.

Start With a Quick Self-Assessment

Before comparing schools, answer a few practical questions.

  1. What’s your career target? Are you aiming for an entry-level analyst role, a technical specialist position, or a move into management or strategy?
  2. How prepared are you for the technical side of analytics? Some programs expect familiarity with statistics, SQL, or programming, while others are designed to teach those skills as part of the curriculum.
  3. What’s your timeline? Do you want to move quickly through an accelerated format, or do you need time for internships, projects, and networking?

Clear answers here narrow the field quickly.

How to Evaluate Curriculum Quality Beyond the Degree Name

Program titles can be misleading. What matters is what students actually learn and practice.

Strong business analytics curricula include:

  • Applied analytics methods tied to business decisions
  • Hands-on work with common tools and datasets
  • A clear progression from fundamentals to advanced applications

Programs that lean heavily on theory or list tools without context often leave graduates underprepared.

What to Look For in Experiential Learning and Career Support

Applied experience often makes the difference in hiring.

When comparing programs, look for:

  • Project-based courses built around real business problems
  • Support for internships or work-based projects
  • Access to career advising, alumni networks, and recruiting events

Programs connected to active employer networks or major business markets can offer added advantages.

A Quick Comparison Checklist

When weighing options, it helps to use a simple checklist.

Ask each program:

  • What roles do graduates typically move into?
  • How much applied work is built into the curriculum?
  • Which tools and methods do students actually use?
  • How does the program support internships, projects, or job placement?
  • Does the format support my schedule and learning style?

If clear answers are hard to find, that is often a signal on its own.

How to Turn a Business Analytics Degree Into a High-ROI Career

A business analytics degree creates opportunity, but career momentum depends on how intentionally students translate coursework into real-world experience.

Step 1. Build Portfolio Projects That Reflect Real Business Problems

Employers want to see how candidates think and how they apply analysis in context.

Effective portfolio projects usually:

  • Start with a clear business question
  • Use realistic data, including gaps and imperfections
  • Show how analysis led to a decision or recommendation

Projects that involve KPI dashboards, demand forecasts, or customer segmentation tend to translate well in interviews. A small number of well-documented projects often carries more weight than a long list of tools.

Step 2. Use Internships and Work-Based Projects Strategically

Internships are valuable, but so are analytics-focused projects tied to real organizations or internal teams.

Look for opportunities that:

  • Give you ownership over part of an analysis, such as building a report or modeling a forecast
  • Require presenting findings to stakeholders
  • Connect analytics work to measurable outcomes, such as cost reduction or performance improvement

In markets like New York City, short-term, part-time, or semester-based roles are common and can be especially valuable when they involve real data and exposure to decision-makers.

Step 3. Choose Certifications Carefully

Certifications can complement a degree when aligned with specific goals.

They tend to help most when:

  • You are targeting a role that relies on a specific platform, such as Tableau, Power BI, or Google Analytics
  • You want to reinforce applied skills already covered in coursework, such as SQL querying or dashboard design

In competitive markets, certifications work best as proof of focus alongside strong projects and applied experience, not as a substitute for them.

Step 4. Build Networking Habits That Lead to Opportunities

Networking works best when it is consistent and tied to real conversations.

Effective habits include:

  • Talking with alumni about how analytics shows up in their roles
  • Asking hiring managers which skills matter most on their teams
  • Staying in touch with professors and project sponsors

In a dense professional environment like New York City, even brief conversations at events, panels, or guest lectures can lead to referrals, interviews, and early insight into open roles when followed up thoughtfully.

Finding the Right Business Analytics Path for Your Career

Business analytics degrees exist in different forms for a reason. Bachelor’s programs support entry into analyst roles. Master’s programs add depth and speed. MBA pathways blend analytics with leadership and strategy. Program format shapes how quickly and how deeply students can build experience along the way.

Return on investment comes from alignment. Programs that match your goals, emphasize applied learning, and connect analytics to real decisions tend to deliver stronger outcomes than programs chosen by title alone.

As you compare options, keep this checklist in mind:

  • Clear role outcomes
  • Strong applied learning
  • Access to employers and career support

When those elements align, students graduate with skills they can explain, demonstrate, and apply. Build analytics skills that translate into real roles and long-term growth. Explore business analytics programs at the Lubin School of Business, and request information to get started.

Frequently Asked Questions

What is the difference between business analytics and data analytics?

Business analytics focuses on using data to support business decisions in areas such as operations, finance, marketing, and strategy. Data analytics is a broader term that includes collecting, cleaning, and analyzing data across many functions, sometimes without direct responsibility for decision-making.

What jobs can you get with a business analytics degree?

Graduates commonly work as business analysts, business intelligence analysts, operations analysts, marketing analysts, or product analysts. With experience, many move into senior analyst, consulting, strategy, or analytics management roles.

Do you need a master’s for business analytics careers?

No. Many business analytics careers start with a bachelor’s degree. A master’s degree can help accelerate advancement, support a career change, or prepare professionals for roles with greater technical depth or leadership responsibility.

What should a strong business analytics curriculum include?

A strong business analytics curriculum includes applied coursework in data analysis, visualization, forecasting, and decision support, along with hands-on projects using real or realistic datasets. Clear connections between analytics work and business decisions are essential.

Is an online business analytics degree respected by employers?

Yes. Employers value skills, applied experience, and outcomes more than format. Well-structured online programs with meaningful projects, clear expectations, and career support are widely respected.

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Hidden in Plain Sight

Dyson College of Arts and Science

Pace Professor Cathryn Lavery, PhD, challenges the Hollywood myths surrounding human trafficking and prepares students to recognize the grooming, coercion, trauma, and exploitation happening in homes, relationships, online spaces, and everyday communities.

A child’s hand presses against a sheer curtain, partially obscuring their face behind the fabric.
A child’s hand presses against a sheer curtain, partially obscuring their face behind the fabric.
Alyssa Cressotti
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Cathryn Lavery, PhD, posing for the camera.
Cathryn Lavery, PhD

Mainly, when people picture human trafficking, they imagine scenes from movies: strangers in vans, international cartels, women chained in basements, dramatic rescues by law enforcement.

Cathryn Lavery, PhD, wants her students to look closer.

A professor and department chairperson of the Criminal Justice and Security Department in Pace University’s Dyson College of Arts and Sciences, Lavery studies officer wellness and resiliency, intimate partner violence, sex crimes and trauma, humane criminology, social media and violent crime, and human trafficking. Her work asks students and the public to move beyond Hollywood stereotypes and confront a more complicated truth: in the United States, trafficking often happens inside homes, relationships, workplaces, schools, and online spaces.

“It’s a boyfriend doing it to a girlfriend, a husband with a wife,” Lavery explains. “It’s happening in people’s homes.”

That reality, she says, is precisely what makes trafficking so difficult to identify and so important to study.

Beyond the Hollywood Myth

Lavery recently participated in Pace’s Annual Spring Conference Office of Research and Graduate Education on a panel exploring human trafficking through multiple disciplinary lenses, including criminal justice, public health, nutrition, community corrections, law enforcement, and victimization. That broad approach is essential, she says, because human trafficking is not a single, isolated crime. It intersects with law, psychology, economics, ethics, social media, trauma, organized crime, and public health.

“Criminal justice is probably the most multidisciplinary major or field that exists,” she says. “You cannot know criminal justice without knowing psychology or law or economics, history, philosophy, religion, and ethics.”

Human trafficking, in particular, is often a thread running through other criminal markets, including drug trafficking, gun trafficking, illegal mining, wildlife trafficking, labor exploitation, and even dirt trafficking. It is profitable and often hidden behind ordinary-looking relationships or transactions.

Coercion and Control

That is why Lavery pushes back against the idea that trafficking only involves large criminal enterprises or dramatic kidnappings. Those cases exist, but they are not the whole picture. In many situations, coercion is emotional, psychological, financial, or relational.

Victims may be groomed by romantic partners. They may be threatened with shame, deportation, violence, or retaliation against family members. They may be manipulated into believing they are making a choice when, in reality, their options have been carefully narrowed by someone else.

For Lavery, one of the most important things students can learn is that trafficking often depends on grooming. The process can begin with a promise of love, protection, money, opportunity, or belonging. Over time, trust becomes dependency, and dependency becomes control.

“Criminal justice is probably the most multidisciplinary major or field that exists.You cannot know criminal justice without knowing psychology or law or economics, history, philosophy, religion, and ethics.”

“It’s a phenomenal amount of emotional and psychological abuse,” she says.

That psychological dimension is one reason trafficking can be so difficult for outsiders to understand. Victims may not immediately identify themselves as victims. They may defend the person exploiting them. They may be afraid that seeking help will bring consequences worse than the exploitation itself.

The Digital Dimension

Her current and emerging research also examines how digital spaces shape trafficking, sexual violence, and exploitation. Social media has helped bring awareness to human trafficking, but it has also created new pathways for harm. Online platforms can make recruitment easier, normalize transactional relationships, and create anonymous spaces where exploitation is harder to trace.

For college students, Lavery says, the risks are not abstract. Apps, online marketplaces, “sugar dating” sites, and social media can all become sites of grooming or coercion. Young people may believe they are in control of an arrangement, especially when it is framed as entrepreneurial or consensual. Lavery challenges students to ask deeper questions: Who is profiting? Who is vulnerable? Who is being placed in danger?

Teaching Students to See the Patterns

For students preparing to enter fields such as criminal justice, law enforcement, social services, public health, victim advocacy, or policy, Lavery says that understanding matters. A survivor’s first response may not fit the public’s expectation of what a victim “should” say or do. That does not make the exploitation less real.

In her teaching, Lavery does not soften the realities of the field. Her students sometimes call her a “dream crusher,” she jokes, but the goal is not cynicism. It is preparation.

In courses that address human trafficking, Lavery brings in anti-trafficking professionals, law enforcement specialists, nurses, advocates, and others working directly with survivors. Students learn how trafficking connects to public health, digital platforms, campus safety, gender-based violence, trauma response, and criminal investigations.

“You fight back with the knowledge, the statistics, the data."

They also learn that awareness alone is not enough.

Lavery encourages students to arm themselves with research, statistics, credible sources, and strong media literacy. She warns against relying on TikTok, Wikipedia, or sensationalized true-crime content as substitutes for serious study.

“You fight back with the knowledge, the statistics, the data,” she said.

Lavery is also clear with students about the emotional toll of this work. Criminal justice professionals, advocates, nurses, investigators, attorneys, researchers, and educators may all experience secondary trauma when working with survivors of violence and exploitation. Preparing students for that reality is part of preparing them for meaningful careers.

“If you start to ask for help and learn to deal with it, you’re going to last a lot longer,” Lavery said.

Building a Broader Conversation at Pace

The recent Pace panel was one part of a broader conversation Lavery hopes to continue. In the fall, the Criminal Justice and Security Department plans to host a speaker series exploring trafficking and exploitation from multiple angles, with professionals working in human trafficking investigations, gun violence and trafficking task forces, and animal abuse or illegal wildlife trafficking.

For Lavery, the goal is not simply to make students aware that trafficking exists. It is to teach them how to recognize patterns, ask better questions, challenge assumptions, and support survivors with knowledge rather than stereotypes.

At Pace, she is preparing students to see what others miss.

And in a field where exploitation often hides in plain sight, that ability may be one of the most important tools they can carry.

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Criminal justice major Alexis Pickering ‘26 didn't just dream of making it to New York City—she made it all the way to the mayor's office. Now, as an intergovernmental affairs intern under Mayor Zohran Mamdani, she's learning to change systems from the inside out.

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You Asked. We Answered: Live from One Pace Plaza East

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Sands College of Performing Arts

Get a first look inside the new performing arts spaces opening at One Pace Plaza East this fall. In this video, Senior Director of Operations and Production Laurie Brown-Kindred answers student and faculty questions about new studios, labs, sound stages, rehearsal spaces, and what the move means for Sands College of Performing Arts.

longitudinal cross-section of one pace plaza east on the New York City Pace University Campus.
The FDR parkway near the Brooklyn Bridge in Manhattan.

This fall, Pace University’s Sands College of Performing Arts will expand into exciting new spaces at One Pace Plaza East, bringing new studios, labs, production spaces, sound stages, faculty offices, and student resources to the heart of the New York City Campus.

In a new video, Senior Director of Operations and Production Laurie Brown-Kindred answers questions from students and faculty about what to expect, including how the new spaces will be used, where classes will take place, and what resources will be available when the building opens for the Fall 2026 semester.

Watch the video to learn more about the future of performing arts at Pace—and get a first look at what’s ahead.

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Pace Magazine

Peek behind the curtain—and the construction fencing—at the bold reimagining of One Pace Plaza East. We asked the design team of this ambitious transformation 10 questions about what’s happening now, what’s coming next, and why it matters. Spoiler: One of the largest cranes on the East Coast makes an appearance.

Deep Dive

The future of the arts at Pace is under construction. Inside One Pace Plaza East, Sands College of Performing Arts students and faculty are preparing to create, collaborate, and perform in spaces built for bold ideas and bright lights.

Pace Magazine

Pace’s Sands College of Performing Arts is getting a brand new, state-of-the-art Performing Arts Center at One Pace Plaza East. This ambitious project will feature cutting-edge classrooms, creative arts spaces, and a premier Performing Arts Center, making Pace University a hub for the arts.

Promise, Possibility, and Purpose: Spirit of Pace Awards 2026

At the 62nd annual Spirit of Pace Awards, the Pace Community came together to raise more than $1.2 million in support of student scholarships and programs—marking a historic success for Pace’s signature gala.

A wide shot of the 2026 Spirit of Pace Awards dinner at the American Museum of Natural History.
A wide shot of the 2026 Spirit of Pace Awards dinner in the Irma and Paul Milstein Family Hall of Ocean Life at the American Museum of Natural History.

The Pace Community is never stronger than when it comes together to celebrate our shared mission and support our students’ success. One night each year, we invite a distinguished circle of leaders, donors, students, and friends to do just that.

At the 62nd annual Spirit of Pace Awards dinner, held on June 4 at the American Museum of Natural History, nearly 300 members of the extended Pace Community gathered in the iconic Irma and Paul Milstein Family Hall of Ocean Life to generate life-changing opportunities for our students while honoring industry and alumni leaders who exemplify the spirit of excellence, innovation, and opportunity Pace holds most dear.

The event was anchored by one core message: When our students are equipped with the resources and opportunities they need, they are capable of extraordinary success—and we each have a key role to play in ensuring that need is met. Our community heeded that message with resounding dedication, raising a record high of $1.2 million in support of student scholarships and programs, inspiring pride and confidence in our collective impact.

During his introductory remarks, Pace University President Marvin Krislov reflected on the milestones we celebrate as a community this year: Pace’s 120th anniversary, the 50th anniversary of the Elisabeth Haub School of Law at Pace University, and the 10th anniversary of the law school carrying the Haub name.

“For 120 years, Pace has believed that academic excellence and real-life learning go hand-in-hand,” said President Krislov. “Our students are interning on Wall Street, performing on Broadway, conducting groundbreaking research, launching startups, advocating in communities, and tackling real-world challenges long before graduation. … At Pace, opportunity has always been more than a word. It’s a promise. And for 120 years, the University has helped generations of students turn that promise into possibility.”

MK Pull Quote

At Pace, opportunity has always been more than a word. It’s a promise. And for 120 years, the University has helped generations of students turn that promise into possibility.

President Marvin Krislov

Our five Spirit of Pace Awards honorees demonstrate what it means to lead with purpose. Their accomplishments serve as prime examples of what happens when promise becomes opportunity, and the incredible things made possible through visionary leadership and a value-centered commitment to opening doors for others.

This year’s Spirit of Pace Awards honorees were Lifetime Achievement Award-winners Mario J. Gabelli, Chairman and Co-CEO, GAMCO Investors Inc., and Liliane and Christian Haub, Philanthropists and CEO, Tengelmann Group; Leaders in Management Award-winner Robert E. Wankel, Chairman and CEO, The Shubert Organization; and Alumni of the Year Award-winner Sabrina McCoy-Griffin, MBA ’92, Assistant Vice President (Retired), Chubb.

We extend our heartfelt gratitude to our exceptional 2026 honorees and everyone who contributed to the evening’s success. Their participation and support helped fulfill the Spirit of Pace Awards' promise to create a brighter future for students, fostering a sense of shared achievement and purpose among supporters.

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What Does a Marketing Analyst Do? A Day in the Life Explained

Lubin School of Business

Marketing analysts turn data into strategy by studying consumer behavior, campaign performance, and market trends. This guide explains what marketing analysts do, how they differ from business and data analysts, and what skills the role requires. It also outlines the education path from bachelor's to master's degree and highlights Pace's STEM-designated MBA and MS in Marketing Analytics at the Lubin School of Business.

Pace University student in a business attire, smiling at the camera.
Pace University student in a business attire, smiling at the camera.

Marketing analysts turn data into strategy, helping businesses understand what’s working, what isn’t, and where to focus next. By studying consumer behavior, market trends, and campaign performance, they provide insights that shape marketing decisions and drive business growth.

With companies collecting more data than ever from websites, social media, and customer transactions, the challenge isn’t gathering information but making sense of it. Without skilled analysts to interpret the numbers, valuable opportunities can be lost in the noise.

If you're considering a career in marketing analytics, now is a great time to explore the possibilities. This article breaks down what marketing analysts do, how they shape business success, and the skills you’ll need to step into this in-demand role.

Key Takeaways
  • Marketing analysts study consumer behavior, campaign performance, and market trends to help companies make data-informed marketing decisions.
  • The role requires both technical proficiency in tools such as SQL, Excel, and Google Analytics and the ability to communicate findings clearly to marketing teams and executives.
  • Marketing analysts differ from business analysts and data analysts in focus; their work centers specifically on evaluating marketing effectiveness and guiding strategy.
  • The road to becoming a marketing analyst typically starts with earning a bachelor's degree and builds through hands-on experience, certifications, and a strong portfolio. A master's degree can open doors to leadership roles and specialization.
  • Pace University's Lubin School of Business offers two STEM-designated graduate programs in marketing analytics, both with direct connections to New York City's industry network.

What Is a Marketing Analyst?

Marketing analysts examine data to help companies refine their marketing strategies. They track patterns in customer behavior, assess market conditions, and measure the effectiveness of campaigns. Their findings guide businesses in adjusting messaging, pricing, and outreach efforts to improve results.

Success in this role requires a mix of technical and strategic skills. Analysts must be comfortable working with large datasets and using tools such as Excel, SQL, and Google Analytics to identify trends. Strong communication skills are just as important, as they can help you translate complex data into clear recommendations that marketing teams and executives can act on.

A well-informed marketing strategy depends on accurate analysis. By providing insights grounded in data, marketing analysts help companies target the right audience, allocate budgets wisely, and refine their approach to maximize impact.

A Day in the Life of a Marketing Analyst

As a marketing analyst, your day revolves around turning data into insights that drive smarter business decisions. One moment, you’re diving into campaign performance metrics, and the next, you’re meeting with a marketing team to refine strategy.

Your morning might start with analyzing customer behavior, website traffic, or ad engagement. Using data analysis and visualization tools, you’ll identify trends, uncover opportunities, and spot areas for improvement.

Collaboration is a big part of the job. You’ll work with marketing managers to assess what’s working, present findings to executives, and help creative teams adjust messaging based on audience data. Communicating insights effectively is just as important as uncovering them—expect to create reports, dashboards, and presentations that translate complex data into clear recommendations.

By the end of the day, you will have helped shape key marketing decisions, whether by adjusting campaign budgets, identifying new customer segments, or recommending data-driven tactics. Every insight you provide makes marketing efforts more strategic, targeted, and effective.

Marketing Analysts vs. Business Analysts vs. Data Analysts

While marketing analysts, business analysts, and data analysts all work with data, their focus and objectives differ. Recognizing the differences between these roles can help you identify where your strengths fit best in the world of data-driven decision-making.

What Does a Marketing Analyst Do?What Does a Business Analyst Do?What Does a Data Analyst Do?
Specializes in marketing data to evaluate campaign performance, customer behavior, and market trends. Their goal is to improve marketing effectiveness and guide strategy.Examines overall business operations, identifying inefficiencies and recommending process improvements to enhance productivity and profitability.Works across industries to clean, organize, and interpret large datasets. They identify patterns and trends that inform decision-making in areas such as finance, healthcare, and technology.

How They Work Together

These roles often overlap, especially in data-driven organizations. For example, a marketing analyst might rely on a data analyst to compile raw customer data, while a business analyst evaluates how marketing performance impacts broader company goals. Together, they ensure that marketing efforts are aligned with the overall business strategy.

Education Requirements to Become a Marketing Analyst

If you want to become a marketing analyst, earning a bachelor’s degree in marketing, business analytics, or a related field is the first step. These programs teach you how to analyze consumer behavior, assess market trends, and measure campaign performance. Courses in statistics and market research can help you interpret data, while classes in digital marketing and business strategy can show you how to apply those insights effectively.

Marketing analysts also need a strong technical foundation. Many degree programs include coursework in database management, data visualization, and programming, all of which can help you work with large datasets and extract meaningful insights. Learning to interpret and present data clearly is just as important as analyzing it, so classes that focus on reporting and business communication can also be valuable.

A bachelor’s degree can qualify you for entry-level roles, but earning a master’s degree can give you a competitive edge. Graduate programs provide deeper expertise in data-driven marketing, predictive analytics, and advanced research methods. Many professionals pursue a master’s to move into leadership positions or specialize in high-level analysis.

At Pace University’s Lubin School of Business, you can take your skills further through two graduate programs in marketing analytics. The MBA in Marketing Analytics blends business management with data-driven decision-making, preparing you for leadership roles. Pace's MS in Marketing Analytics, a STEM-designated program, focuses on analytical tools and techniques used to evaluate market trends. Both programs provide hands-on experience and direct connections to industry leaders in New York City.

How to Become a Marketing Analyst in 6 Steps

A career in marketing analytics starts with education, hands-on experience, and a strong skill set. Whether you're working toward your first job or making a career change, these steps will help you get there.

1. Earn Relevant Marketing Analytics Degrees

Start by earning a bachelor’s degree in marketing, business analytics, or a related field. If you want to advance your career or specialize further, consider a master’s degree in marketing analytics. Programs like those at Pace University provide in-depth training and direct industry connections that can help you stand out in a competitive job market.

2. Gain Hands-On Experience

Internships, freelance projects, and entry-level roles can give you the chance to work with real data and see how businesses use it to make decisions. Look for opportunities to track campaign performance, analyze customer trends, and create reports that help shape marketing strategies.

3. Strengthen Your Technical Skills

Marketing analysts work with large datasets, so knowing how to collect and interpret data is essential. Many professionals build these skills through coursework or online programs that cover data visualization, database management, and statistical analysis.

4. Earn Certifications to Build Expertise

Certifications help demonstrate your skills to employers and show that you’re serious about the field. Programs in marketing analytics, data reporting, and digital tools can provide specialized knowledge that strengthens your resume and prepares you for more advanced roles.

5. Build a Portfolio That Shows Your Work

Employers want proof of what you can do. Case studies, reports, and personal projects can highlight your ability to analyze data and translate insights into action. Whether it's a campaign analysis or a customer segmentation project, a strong portfolio can set you apart.

6. Stay Connected and Keep Learning

Marketing analytics evolves constantly, and staying informed can help you stay competitive. Following industry leaders, attending webinars, and connecting with professionals can open doors to new opportunities and keep your skills sharp.

If you're ready to take the next step toward a career in marketing analytics, the right education can give you a competitive edge. Pace University’s Lubin School of Business offers two graduate programs designed to help you develop the technical and strategic skills employers look for. The Marketing Analytics MBA provides a strong foundation in business management and data-driven decision-making, while the Marketing Analytics MS delivers specialized training in analytics tools and methodologies.

Both programs are STEM-designated, offering hands-on experience and direct connections to industry leaders in New York City. To learn more about how Pace can help you build a successful career in marketing analytics, request more information or explore Pace’s STEM programs today.

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Professional Performer to Social Media Strategist: A Q+A with Arielle Ploy Dettmer ’25

Career Services/Internships
Lubin School of Business

Arielle Ploy Dettmer ’25 came to Pace University’s Lubin School of Business with a career already in motion—as a professional dancer, performer, small business owner, and creative entrepreneur. At Lubin, she found a way to connect those experiences with advertising, social media strategy, content creation, and brand storytelling.

Arielle Ploy Dettmer posing for the camera.
Image
Arielle Ploy Dettmer posing for the camera.
Arielle Ploy Dettmer ’25

Arielle Ploy Dettmer ’25 came to Pace University’s Lubin School of Business with a career already in motion—as a professional dancer, performer, small business owner, and creative entrepreneur. At Lubin, she found a way to connect those experiences with advertising, social media strategy, content creation, and brand storytelling. Now a social media coordinator at Points of Light, owner of The 951 Creative, and professional performer, Arielle is using her Pace experience to build a multidimensional career that blends business, creativity, performance, and purpose.

Where are you headed after graduation, and what will you be doing in your new role?

I will be working full time as a social media coordinator at Points of Light, while also continuing as the owner of The 951 Creative and as a professional dancer and performer. In my role at Points of Light, I coordinate and develop unique social content across various channels, including Meta, LinkedIn, and YouTube. I also manage the ambassador program and social relationships with affiliates, and I help execute and develop social media strategy that serves organizational and marketing goals.

Tell us a little about yourself and what drew you to advertising and social media.

In 2020, I originally started as a dance and health science double major with plans to become a doctor for dancers. However, I realized I did not want to become a doctor anymore and decided to take a gap year.

Dance has been an integral part of my life. I have danced professionally since I was 10 and attended a performing arts high school. During my gap year, I worked across TV, film, and theater; some of my credits include The Marvelous Mrs. Maisel, House Party, and The King and I at La Mirada Theatre. While I was fulfilling my career goals in dance, I still wanted to finish my degree. As a small business owner with an entrepreneurial mindset, I decided to finish my degree by studying business.

While working full time as a performer, dance teacher, and social media manager, I attended community college in 2023 and then transferred to Pace in 2024. The accelerated acceptance program for transfers, access to New York City, and the prestige of the business school made Pace my top choice.

My interest in advertising developed while I was at Pace. I had work experience as a social media manager and content creator, but I did not realize how much advertising played into it. So much of what I did was heavily connected to advertising, and I credit Professor Conrad Nankin with helping me discover that connection. Advertising allowed me to merge everything I loved: content creation, creative execution, business, and more.

What made your Lubin experience especially valuable?

My first internship with DDO Artists Agency helped me realize I did not want to be an agent or casting director. Initially, I thought this would be a great avenue—blending performing and business together—but I realized there is not an opportunity to perform while being in that role.

Stepping into my role as social media manager and then director of social with Grid Dating helped me hone my specialty within social media. A few months later, I started contract work for Points of Light as a content creator and was hired in December 2025 as a full-time social media coordinator. All of my work within the past two years I found via Handshake through Pace.

How did your classroom experience and Pace resources help prepare you for this role?

Skills in social media management, content creation, influencer management, project management, creative strategy, and advertising played a key role. Courses including Social Media Marketing with Randi Priluck, Advertising and Creative and Media Buying and Planning with Conrad Nankin, and Introduction to Management with Lindamarie Werntz Coatman were also instrumental.

Additionally, support from Jennie Meltzer made a meaningful difference. Her mentorship helped me balance a performance career, attend school full time, and pursue a side career in social media.

What advice would you give to future Lubin students?

Learn to trust your gut. I had many crossroads while at Pace, but trusting my instincts always led me to a path that brought me the most joy. It can be easy to get caught up in what others are doing or advising you to choose, but they do not live your life—you do. At the end of the day, you have to choose what fulfills you.

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With a BBA in Business Management from Pace University’s Lubin School of Business, a minor in Information Technology, and a 4.0 GPA as a member of the Pforzheimer Honors College, Hannah Curry ’26 is bringing academic excellence and leadership experience to her new role as an associate broker at Aon.

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With a BBA in Finance from Pace University’s Lubin School of Business and a new role in asset management operations at Goldman Sachs, Evan Glušić ’26 is turning a lifelong interest in investing into a career at one of the world’s leading financial institutions.

Building a Career in Risk Management: A Q+A with Hannah Curry ’26

Career Services/Internships
Lubin School of Business

With a BBA in Business Management from Pace University’s Lubin School of Business, a minor in Information Technology, and a 4.0 GPA as a member of the Pforzheimer Honors College, Hannah Curry ’26 is bringing academic excellence and leadership experience to her new role as an associate broker at Aon.

Hannah Curry posing for the camera.
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Hannah Curry posing for the camera.
Hannah Curry ’26

With a BBA in Business Management from Pace University’s Lubin School of Business, a minor in Information Technology, and a 4.0 GPA as a member of the Pforzheimer Honors College, Hannah Curry ’26 is bringing academic excellence and leadership experience to her new role as an associate broker at Aon. Through an Aon internship, work with Lubin’s Center for Global Business Programs, and leadership roles with Pace’s Welcome Center and Orientation program, Hannah developed the analytical, interpersonal, and strategic skills to support clients with risk management and insurance solutions in a global business environment.

Where are you headed after graduation, and what will you be doing in your new role?

I will be joining Aon as an associate broker. In this role, I will support clients with risk management and insurance solutions by analyzing market data, assisting with client strategy, and collaborating with global insurance carriers. The role combines analytical problem-solving, communication, and relationship management in a fast-paced professional environment.

Tell us a little about yourself and what drew you to business management.

I am a business management major with a minor in Information Technology at the Lubin School of Business and a member of the Pforzheimer Honors College. Throughout my time at Pace, I balanced academics and leadership roles while maintaining a 4.0 GPA. My positions at the Center for Global Business Programs, the Welcome Center, and as an orientation leader strengthened my interests in business strategy, client relations, and leadership development.

What made your Lubin experience especially valuable?

I interned at Aon in summer 2025 and received a full-time job offer for summer 2026. I have also worked as a student assistant at the Center for Global Business Programs at Lubin since fall 2024.

How did your classroom experience and Pace resources help prepare you for this role?

I learned about the Aon internship through Pace’s Career Services. I also think my academics helped me secure my role, as I have maintained a 4.0 GPA. In addition to working at the Center for Global Business Programs at Lubin, I have also worked as a tour guide for Pace at the Welcome Center since fall 2024. In summer 2024, I was an orientation leader, and all of those experiences helped me gain leadership experience.

What advice would you give to future Lubin students?

Take advantage of every opportunity to get involved, even if it is outside your comfort zone. I was able to secure on-campus jobs and internships because I put myself out there and networked with anyone I could. You never know what doors can open for you if you do not try.

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With a BBA in Finance from Pace University’s Lubin School of Business and a new role in asset management operations at Goldman Sachs, Evan Glušić ’26 is turning a lifelong interest in investing into a career at one of the world’s leading financial institutions.

From Social Media Strategy to Client Success: A Q+A with Olivia Gambuti ’25, ’26

Career Services/Internships
Lubin School of Business

With a BBA in Advertising and Integrated Marketing Communications and an MS in Social Media and Mobile Marketing from Pace University’s Lubin School of Business, Olivia Gambuti ’25, ’26 is building a career at the intersection of beauty, fashion, public relations, and digital strategy.

Olivia Gambuti posing for the camera.
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Olivia Gambuti posing for the camera.
Olivia Gambuti ’25, ’26 

With a BBA in Advertising and Integrated Marketing Communications and an MS in Social Media and Mobile Marketing from Pace University’s Lubin School of Business, Olivia Gambuti ’25, ’26 is building a career at the intersection of beauty, fashion, public relations, and digital strategy. Through internships with brands including 3.1 Phillip Lim, Cinq à Sept, Happy Camp3r, and CGC Global—as well as leadership experience with the Lubin Business Association—Olivia developed the creative, strategic, and client-facing skills to step into a full-time account coordinator role supporting public relations, influencer outreach, events, and client communications.

Where are you headed after graduation, and what will you be doing in your new role?

I will be joining CGC Global as an account coordinator. In this role, I will support client accounts in the beauty and communications industries. My responsibilities will include assisting with public relations efforts, influencer and press outreach, client projects, event support, and day-to-day account coordination.

Tell us a little about yourself and what drew you to marketing and communications.

I am a Lubin student with a strong interest in fashion, beauty, public relations, social media, and integrated marketing communications. Throughout my time at Pace, I have focused on building both creative and strategic marketing skills through coursework, internships, and hands-on industry experience.

What made your Lubin experience especially valuable?

During my time at Lubin, I completed multiple internships in fashion, beauty, public relations, and marketing. I have interned with companies including 3.1 Phillip Lim, Cinq à Sept, Happy Camp3r, and CGC Global. I have also worked on projects involving advertising strategy, influencer marketing, social media campaigns, digital marketing, consumer research, and brand positioning.

I was also involved in the Lubin Business Association as an advertising officer, where I contributed to student engagement and marketing efforts within the Lubin community.

How did your classroom experience and Pace resources help prepare you for this role?

My internship experiences helped me gain real-world skills in public relations, influencer marketing, event support, client communication, organization, and marketing strategy. Lubin courses in advertising, consumer behavior, marketing research, social media, and digital marketing also helped me build a strong foundation.

The combination of classroom learning, hands-on projects, and professional experiences gave me the confidence and preparation I needed to take the next step in my career.

What advice would you give to future Lubin students?

Take advantage of every opportunity, even if it feels small at first. Internships, class projects, networking, and student organizations all help you build skills and confidence. The more experience you gain, the more prepared you will feel when the right opportunity comes along.

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Analyzing Risk, Building Momentum: A Q +A with Angela Kamps ’26

Lubin School of Business

With a BBA in Finance from Pace University’s Lubin School of Business and a new role as a risk analyst at Crédit Agricole CIB, Angela Kamps ’26 is launching her career at the intersection of financial analysis, lending, and global markets.

Angela Kamps posing for the camera.
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Angela Kamps posing for the camera.
Angela Kamps ’26

With a BBA in Finance from Pace University’s Lubin School of Business and a new role as a risk analyst at Crédit Agricole CIB, Angela Kamps ’26 is launching her career at the intersection of financial analysis, lending, and global markets. Through coursework in valuation, financial statement analysis, Excel, and financial modeling—as well as employer events, student organizations, and connections with faculty and alumni—Angela built the technical skills and professional confidence to evaluate corporate credit risk and help inform high-stakes banking decisions.

Where are you headed after graduation, and what will you be doing in your new role?

I will be joining Crédit Agricole CIB as a risk analyst. In this role, I will help analyze the creditworthiness of corporate counterparties across sectors such as TMT and transportation, supporting decisions about whether the bank should extend, maintain, or reduce exposure. I will also evaluate financial performance, industry risk, and legal protections to help inform internal credit recommendations and lending decisions.

Tell us a little about yourself and what drew you to finance.

I’m a finance major at Pace and I’ve always been interested in how money moves through markets and how financial decisions are made behind the scenes. My coursework and experience have helped me connect what I learn in class with how things work in the real world, especially in areas such as lending, markets, and risk.

What made your Lubin experience especially valuable?

During my time at Lubin, I pursued coursework in financial analysis and valuation while strengthening my technical skills in Excel and financial modeling. I also gained exposure to real-world applications of finance through case studies and independent projects, where I honed my ability to analyze companies, interpret financial statements, and communicate key insights clearly.

How did your classroom experience and Pace resources help prepare you for this role?

A combination of technical preparation and the resources available to me at Pace played a key role in helping me secure this position. Building a strong foundation in financial statement analysis, along with developing my Excel and modeling skills, gave me confidence throughout the interview process. I also really appreciated the employer events and student organizations I was involved in at Lubin, which helped me learn more about the industry and connect with professionals. Speaking with professors, alumni, and industry professionals gave me a clearer understanding of the role and helped me communicate my interest in counterparty risk more effectively.

What advice would you give to future Lubin students?

Don’t wait until you feel fully ready before going after opportunities. The students who tend to stand out are the ones who take initiative early, stay curious, and make the most of what’s available to them. Attend networking events, get involved in clubs, and take the time to build genuine connections with your professors. Most importantly, stay open and eager to learn wherever you can. It might feel inconsequential at the beginning, but those small, consistent steps build on each other quickly—and they can end up making a real difference in where you go next.

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