Randi Priluck

ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Dr. Randi Priluck is Professor of Marketing and Associate Dean, Undergraduate Studies at Pace University.

She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business.

Her areas of expertise include digital marketing strategy, consumer learning and brand management. She has published in a variety of marketing journals and presented at academic conferences. She is the author of Social Media & Mobile Marketing Strategy from Oxford University Press.

Dr. Priluck earned her Ph.D. in business with a specialization in marketing from Drexel University and an MBA from New York University.

SELECTED CONTRIBUTIONS & PUBLICATIONS

Wisenblit, J., Priluck, R., Pirog, S. (2013). The Influence of Parental Styles on Children's Consumption. Journal of Consumer Marketing. 30(4), 320-327.

Priluck, R. (2016). Social Media & Mobile Marketing Strategy (pp. 480). Oxford: Oxford University Press. Read More >>

Priluck, R. (2016). Internet Diffusion and Adoption in Cuba. Atlantic Marketing Journal. 5(2). Read More >>

Lala, V., Priluck, R. (2011). When Students Complain An Antecedent Model of Students' Intention to Complain. Journal Of Marketing Education.

Priluck, R., Wisenblit, J.Z. (2011). Top-Down Versus Bottom- Up Paradigms of Undergraduate Business School Assurance of Learning Techniques. Association for Institutional Research, Professional Files. (119), 2-12. Read More >>