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Students
Making a Mark in Marketing
Paola (Lola) Beber Sanches
Class of 2024
Currently Studying: BBA in Advertising and Integrated Marketing Communications / BBA in Digital Marketing (double major)
Current Internship: Ad Sales Intern, Spectrum Reach
Pronouns: She/Her
Paola (Lola) Beber Sanches is already making waves in the marketing industry as a Lubin School of Business student. Not only did she serve as President of the Brand Marketing Team during her junior year, but she was also awarded the Brand Marketing Award from the University and had the opportunity to present at the National Advertising Student Competition. Paola says opportunities like these offered to her at Lubin are helping her find success at her summer internship with Spectrum Reach.
How has the Lubin School of Business helped you prepare for your current internship?
Being part of the Brand Marketing Team and working with Professors Conrad Nankin and Larry Chiagouris, PhD is probably the greatest experience I have had as a Lubin School of Business student. It really prepared me for this internship. I can confidently join conversations and sit in on meetings, as I clearly understand the topics discussed and have developed a great understanding of what working on a team is like. It also helped me tremendously with my self-confidence and public speaking, as I was able to be a presenter at the National Advertising Student Competition.
Moreover, my social media marketing class with Professor Randi Priluck, PhD, and media planning class with Professor Nankin have been two of the greatest classes I've taken at Pace University. They both make sure their students not only understand the concepts but know how to apply them.
Being part of the Brand Marketing Team and working with Professors Conrad Nankin and Larry Chiagouris is probably the greatest experience I have had as a Lubin School of Business student. It really prepared me for this internship. I can confidently join conversations and sit in on meetings, as I clearly understand the topics discussed and have developed a great understanding of what working on a team is like.
What attracted you to this internship?
This internship allows me to work with many different departments and, therefore, gain a better understanding of marketing campaigns and B2B relationships. As an Ad Sales Intern, I work closely with the sales department and many other departments, such as client success, field marketing, product management, and creative. What attracted me to this internship was the opportunity to learn about the industry, apply what I have learned in school, and network with people from various departments at a corporate company.
Describe what a typical day looks like as an intern at Spectrum Reach.
It always starts with coffee! Then, I check my email and messages, and work on the intern project with fellow interns from all over the country. Each day is a bit different—most days involve a lot of meetings with managers and account executives or sitting in on meetings with clients. I work on projects such as creating a TV spot for clients using AI or doing research to create a list of prospective clients. Spectrum Reach also provides interns with a lot of great resources and training, so when I have free time, I take advantage of that. Currently, I am taking a course on digital marketing with a focus on programmatic buying.
What has been the highlight or most enjoyable aspect of your internship so far?
The highlight so far has been working with such knowledgeable and welcoming people. I've had the opportunity to learn from people from many different departments, including my own. Everyone is eager to share what they know and do, which has allowed me to learn a lot and have a clear understanding of how the theory I've learned in class applies to the "real world."
How has this experience shaped or impacted your career goals?
This experience has helped me better understand how fragmented the marketing/sales department can be and what I want to pursue upon graduation. For example, field marketing was not initially an option for me, as I wasn't even aware of what it meant, but now I have an interest in potentially pursuing a career in it.
How will this experience impact your next semester at Lubin?
It's now easier for me to understand how concepts apply to the "real world" and how all the elements come together. I also now have an interest in sales, so maybe I will join a new club.
Do you have any advice for other Lubin students who would like to pursue an internship in the future?
During the application process, do research on the company and the people who you will interview with. I did my part, found out about how Spectrum was applying AI to their business, and when I brought that up during the interview, it became a great conversation point between the managers conducting the interview and myself. If you show that you care enough to do your homework before the interview, they will remember you. Once you get that internship, make sure to ask questions, network, and learn as much as you can from the people around you—they will be happy to help you and they know you do not know all the answers.
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