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Minh Bui

Senior Data Engineer, The New York Times

Class of 2017
MS in Marketing Analytics

Why did you choose Lubin for your MS degree?

Lubin has one of the best internship programs in NYC, which is probably the main reason why I chose Pace for my master's degree. Lubin has the networks, the personnel, and the environment to support my academic and professional pursuits! Moreover, when I was searching for potential master's programs, Lubin stood out as the school with a very detailed and comprehensive analytics curriculum, which is something I really cared about.

What was your favorite Lubin experience?

Definitely the data science competition, coordinated by Professor Ipshita Ray and Mindshare, GroupM. It was a fun experience trying to crunch the numbers, build the predictive models, and create presentable decks in only two weeks. I learned so much from the competition and would definitely recommend all analytics nerds to join!

I learned all of my technical skills (programming, statistics, and research) from this program... the students and professors taught me to be proactive and always seize every opportunity!

What is your main takeaway from our MS program?

It is a challenging program, covering all facets of the marketing and analytics worlds. The courses allow you to know more about statistics, and programming, as well as how to use those technical skills in the marketing world.

How has what you learned in the MS program influenced your career?

I learned all of my technical skills (programming, statistics, and research) from this program, so that is definitely the biggest influence the program has on my career. Other than that, students and professors in the program taught me to be proactive and always seize every opportunity!

How do you define #LubinLife?

Work hard, be proactive, and learn from your peers!

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Elina Nesterova

Social Media Director, Solved(d)

Class of 2017
MS in Social Media and Mobile Marketing

Why did you choose Lubin for your MS degree?

After completing a bachelor's degree in communications and dipping my toes into the waters of Marketing and PR, I still had a need to further my theoretical and research knowledge, but I didn't want to walk away from real-world experience either. Pace University was offering a Master's Degree in Marketing that was created and executed in collaboration with an actual New York ad agency - that was a 100% hit on all of my targets! A pleasant addition was the graduate assistantship I was offered, which definitely helped carry the load of my finances while pursuing the degree.

What was your favorite Lubin experience?

My favorite Lubin experience was participating in - and winning! – marketing data science competitions, organized by marketing firms, Publicis and Group M. I still find the knowledge and skills I obtained during those competitions an invaluable contribution to my day-to-day strategic and tactical tasks at work.

The MS program gave me a huge upper-hand when joining the workforce. Classes and lectures were taught by actual media specialists, and guest speakers including seasoned ad gurus fresh from the trenches. That head start allowed me to get promoted within six months of starting a job!

What is your main takeaway from our MS program?

Go beyond what you know or what is given to you – do not be afraid to show your initiative and creativity!

How has what you learned in the MS program influenced your career?

I believe that the MS program gave me a huge upper-hand when joining the workforce. Classes and lectures were taught by actual media specialists, and guest speakers including seasoned ad gurus fresh from the trenches. That head start allowed me to get promoted within six months of starting a job!

How do you define #LubinLife?

Be bold, creative, and eager to prove yourself! #LubinLife

Record Gift Will Create Endowment, Expand Distinguished Environmental Law Program and Fund Research and Teaching Initiatives

Pace University announced today that its law school has been renamed the Elisabeth Haub School of Law in recognition of its long-standing partnership with the family of the late Elisabeth Haub, a tireless environmental advocate and philanthropist, and a generous donation from the Haub family. The gift, the largest that Pace University has received in its history, will establish an endowment for the Law School, strengthen the school's renowned environmental law program and fund innovative teaching initiatives.

"Pace University is thrilled to deepen and broaden its partnership with the Haub family, bolster our environmental curriculum and continue leading the progress of environmental law and regulation," said Pace University President Stephen J. Friedman. "An extraordinary gift of this kind occurs when donors and institutions come together in support of a shared vision. We are deeply grateful to the Haub family and look forward to building on Elisabeth Haub's admirable legacy at Pace University."

"The Haub family's very generous gift to the Pace University Law School underscores the family's twin passions for environmental sustainability and education," Pace University Board of Trustees Chairman Mark Besca said. "We are deeply honored to have the name Haub associated with our law school and will remain fervent educators and advocates for the issues they hold close to their hearts."

"Our family has enjoyed a longstanding and successful relationship with Pace Law School, working with its world-renowned environmental law programs. We have come to admire the high-impact environmental work done around the globe by graduates of this law school, as well as the school's deep commitment to innovation in teaching and its strong record of delivering value to its students," Christian Haub, grandson of Elisabeth Haub, said. "We want to continue the legacy of my grandmother, Elisabeth Haub, who was a pioneer in environmental protection, and endowing this Law School in her name ensures her vision will continue to impact future generations."

"We are enormously thankful for the Haub family's support of our distinctive 'path to practice' model of legal education," said David Yassky, Dean of the Elisabeth Haub School of Law. "At a time when many law schools are retrenching, this gift allows us to strengthen our program, especially the in-the-field learning that we believe is so crucial for students' success in practice."

In addition to providing an endowment, the gift will fund specific initiatives in the school's Environmental Law program, which is ranked third in the nation: it will create the Haub Scholars program, providing reduced tuition to a select group of the most highly-qualified and promising environmental law students. The program will enable these students to study or attend conferences abroad, ensuring that the Haub Scholars have a truly global experience.

The gift also endows a Chair in Environmental Law, a Chair in Public International Law and an annual Visiting Scholar in a related field, in recognition that environmental science, informatics and other technology and other allied fields are now an essential element in formulating environmental policy.

The gift also includes funding for innovative teaching initiatives such as online courses and apprenticeships with law firms and nonprofits. "This is a pivotal moment for the legal profession and for law schools," Yassky said. "We aim to create Law School 2.0 by connecting the classroom more directly to the courtroom and the boardroom, and this funding will help us get there."

The Haub gift comes amid numerous calls for change in legal education. President Obama has suggested that law school be a two-year program instead of the current three-year requirement, and regulators including the American Bar Association and the New York State Court of Appeals have encouraged more apprenticeship training to supplement traditional classroom instruction. The Haub School of Law already offers a Semester-in-Practice option for third-year students, and an accelerated "Spring-Start" program enabling students to graduate in two-and-a-half years.

The gift continues Pace University's longstanding collaboration with the Haub family, building on Elisabeth Haub's extraordinary legacy of promoting the progress of environmental law, with particular emphasis on activities that impact policy, promote a balanced approach to sustainable growth and reflect the global nature of environmental issues. Haub devoted much of her life to the stewardship of sustainability, forming the first foundation dedicated to establishing laws for nature conservation and environmental protection.

Since her death in 1977, Elisabeth Haub's children and grandchildren have continued her environmental work through the family business – the Tengelmann Group, a German retail holding company – and by founding the Elisabeth Haub Foundations for Environmental Law and Policy. Elisabeth's daughter-in-law, Helga Haub, shared her vision and continued her work by expanding the Haub Foundations to the United States and Canada. Elisabeth's son, Erivan Haub, embraced his mother's commitment to the environment in the family business, establishing sustainable management practices within Tengelmann long before corporate social responsibility became a professional standard. Liliane Haub, the third generation of the Haub family to focus on sustainability, has now assumed responsibility for continuing her mother-in-law's work and has been instrumental in deepening the family's relationship with Pace Law.

In 1997, Pace University and the International Council of Environmental Law, in collaboration with the Haub family, created the Elisabeth Haub Award for Environment Diplomacy. Given annually, the prestigious award recognizes the innovation, skill and accomplishments of diplomats, international civil servants and other negotiators who work to shape the world environmental order.

Pace University also shares Elisabeth Haub's commitment to empowering women. The earliest Pace Law School classes were selected based in part on gender parity at a time when many law schools reserved very few places for female law students. Years later, the School launched the Pace Women's Justice Center, a leading provider of civil legal services and training focused specifically on domestic violence. The Elisabeth Haub School of Law will become just the second law school in the United States named solely for a woman. (The Sandra Day O'Connor School of Law at Arizona State University is the other.)

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Siddharth Prashant

Product Strategy Lead: Omnichannel & Next Gen Engagements - US Data, Digital & Technology (DD&T), Takeda

Class of 2016
MS in Marketing Analytics

Why did you choose Lubin for your masters in science?

Lubin has an eclectic mix of management programs - from marketing and customer analytics, to finance and investments. That showed diversity in academia and the student body. Its strategic location in New York City made it all the easier for me, considering the global organizations in the city. After having completed an MBA in Boston, I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more.

What was your favorite Lubin experience?

There were many but if I had to mention one, it would have to be the Publicis Case Competition, organized by Dr. Ipshita Ray of the marketing department. It was challenging and stressful at the same time, but it landed me a full-time job!

I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more

What is your main takeaway from our MS program?

It's truly a global program that will equip you with the fundamentals needed to succeed in the corporate world.

How has what you learned in the MS program influenced your career?

Having participated in school activities and leading a marketing club, it has helped me to be proactive about connecting and learning from peers and industry experts. Staying closely associated with the professional community is extremely important in New York City as there are always opportunities to learn and grow.

How do you define #LubinLife?

Hustle, but make it your own!

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Jiani Luo

Marketing Leader, Growth B&M

Class of 2016
MS in Social Media and Mobile Marketing

Why did you choose Lubin for your MS degree?

There are three reasons why I chose Pace for my master's in science: great professors in the business industry, great social connections with industry professionals, and great location.

What was your favorite Lubin experience?

I learned many digital marketing skills from Professor Randi Priluck. She assigned many amazing projects to each course I took. I learned many marketing strategies and social media marketing skills from these projects.

There are three reasons why I chose Pace for my master's in science: great professors in the business industry, great social connections with industry professionals, and great location.

What is your main takeaway from our MS program?

I really love this program. It is very professional as we worked on real projects. It's a very useful program.

How has what you learned in the MS program influenced your career?

What I learned from the social media and mobile marketing, digital marketing, project research, data analysis courses is very helpful to me in my current job. For the social media and mobile marketing course, Professor Priluck brought in a real project where we got to work with Sundance TV's 'The Returned/Les Revenants' marketing campaign. For our project research course, she also brought a real project for us to work with Wilhelmina Kids & Teens iconic modeling agency. We utilized our social media marketing skills and created a marketing strategy for these projects. We learned many things and practiced many skills on these two real projects and the results were very good. When we worked on these projects, Priluck always led us to work in the right way and gave us many useful suggestions for the projects.

How do you define #LubinLife?

Professional. Caring students. Very great professors.

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Sara DiGiovanna

Founder, Mindful Miles

Class of 2015
BBA in Marketing - Sports Marketing

Member Of: Student-Athlete Advisory Committee (SAAC), Golden Key Society, Lubin Business Association, Puma, Cross Country Program

Lubin senior Sara DiGiovanna ‘15, a native of Rio Rancho, New Mexico, is a Sports Marketing major on our Pleasantville campus. Sara is a member of the Student-Athlete Advisory Committee (SAAC), Golden Key Society, Lubin Business Association, PUMA, and is the team captain of Pace University’s Cross Country program. She is also a 2014 Jefferson Award for Public Service recipient, and has made both the Deans List and Northeast 10 Commissioners Honor Roll (given to student athletes with a GPA above 3.0).

When asked to describe the best thing about her current internship, Sara had one word for us: BASEBALL. We can’t argue with that…Let’s Go Mets!

Where are you interning this Fall?

I have been a Marketing Intern with the New York Mets since opening day. In the past, I have interned with Albuquerque the Magazine, Pace Athletics, Adoreum (a luxury marketing firm in London, England for high net worth and ultra-high net worth individuals), The Eastern College Athletic Conference (ECAC), and Monarch Business and Wealth Management.

What have you been working on at your internship? Has it sparked an interest in a career/area of study you hadn’t already thought about? Or has it confirmed that you are on the right path?

I work in the Marketing Department at the New York Mets baseball team and I absolutely love what I do. My tasks as an intern differ from customer service to developing marketing plans, to assisting stadium visits with celebrities and players (both current and alumni).

Working with the Mets has confirmed how much I do want to stay in the sports and entertainment industry. My favorite sport is baseball and before taking the internship I was afraid it would ruin how much I enjoyed the sport. A career in marketing is not as paved and clear-cut as a career in accounting or finance may be—which makes it both exciting and unsettling. I love marketing because it is a social science that allows me to be creative in any given industry.

Do you believe your internship experience has helped to prepare you for your future?

Absolutely. I still don’t know what I want to do, but I know what industry I want to be in and that is a good enough stepping-stone for me. Interning has helped me implement what I learn in the classroom and it puts a face to the definitions and formulas we study.

I work in the Marketing Department at the New York Mets baseball team and I absolutely love what I do. Working with the Mets has confirmed how much I do want to stay in the sports and entertainment industry.

Do you have any advice for students looking for internships?

My advice would be to take as many internships in as many fields as possible. People advised me not to apply for internships until at least my sophomore year and I didn’t listen. I knew that by the time I figured out what I wanted to do and who I wanted to work for I wouldn’t get the opportunity if I didn’t have prior experience.

I got my first internship the summer after my freshman year working for a magazine in Albuquerque. I knew I didn’t want to work for a magazine, but I applied anyway and took the internship for the experience. It helped me to decide what I did-and-did-not like about the industry. I think every internship is a great trial and error experiment that helps you to identify what you are really good at, and helps hone-in on the skills that need refining.

Apply early and apply often…don’t wait until your junior or senior year. Don’t be too picky when first starting out. Take every opportunity that you can, that way you have a strong resume when you decide what you want to do and where you want to work.