![Lubin alumna Ashley Southard '17](/sites/default/files/styles/1200_width/public/2022-01/lubin-inline-info-for-current-students-sshley-southard-london.jpg?itok=i6xnJOHA)
The Go-Getter Digital Marketer
Meet Ashley Southard London '18, a graduate of the MS in Social Media and Mobile Marketing program who learned the skills to launch her digital marketing career.
![Lubin alumna Ashley Southard '17](/sites/default/files/styles/16_9_1200x675/public/2022-02/lubin-article-teaser-go-getter-digital-marketer-ashley-london.jpg?h=8d924784&itok=F1XrV1bN)
![Lubin alumna Ashley Southard '17](/sites/default/files/styles/1200_width/public/2022-01/lubin-inline-info-for-current-students-sshley-southard-london.jpg?itok=i6xnJOHA)
Ashley Southard London
Social Media Manager, Kichler Lighting
Class of 2018
MS in Social Media and Mobile Marketing
Why did you choose Lubin for your MS degree?
I chose Pace because of the program's focus on social media and the mix of on campus and online classes. I also loved the opportunity to learn outside the classroom from real world experts in the field.
What was your favorite Lubin experience?
Definitely the travel course I took in 2017. We went to Copenhagen and Stockholm and learned about sustainability as it relates to marketing. I have the travel bug so this trip was not only a great chance to see two places I've never been to, but the sessions and company visits we did while abroad were also enlightening. Most of the companies we visited are pioneers in what they do and their innovation showed. I still take inspiration from these visits during my day-to-day work life.
I loved the opportunity to learn outside the classroom from real world experts in the field.
What is your main takeaway from our MS program?
I think my main takeaways are how to understand who you are marketing to, how to use data/analytics to fuel or backup your decisions and to always ask, 'why?'
How has what you learned in the MS program influenced your career?
Pace gave me the motivation and confidence to go after the digital marketing career that I wanted.
How do you define #LubinLife?
Being in the heart of NYC is one of the biggest benefits of being a student at Pace. For me, #LubinLife is all about taking the knowledge that I learned through the program and applying that to the real world, both in and out of the classroom.
Launching a Career in Market Intelligence
Lubin student Brianna Dunkers-Brown '17 from Stroudsburg, Pennsylvania was a marketing major on our New York City Campus. Brianna interned at NBCUniversal for two semesters and discovered her calling: a rewarding career in market intelligence.
![Lubin alumni Brianna Dunkers-Brown '17](/sites/default/files/styles/16_9_1200x675/public/2022-06/lubin-article-teaser-launching-a-career-in-market-intelligence.jpg?h=8d924784&itok=f6I7Onry)
Brianna Dunkers-Brown
![Lubin alumni Brianna Dunkers-Brown '17](/sites/default/files/styles/1200_width/public/2022-06/lubin-inline-brianna-dunkers-brown.jpg?itok=wgBf6Vyg)
Senior Research Analyst, CNN
Class of 2017
BBA in Marketing—Advertising and Integrated Marketing Communications
Member Of: Student Government Association, Beta Gamma Sigma, National Business Honor Society, Future Business Leaders of America
Brianna Dunkers-Brown '17 from Stroudsburg, Pennsylvania is a marketing major with a minor in psychology on our New York City campus. Brianna is very involved in student government—she is currently the Executive Vice President of the Student Government Association (SGA). Brianna has been interning at NBCUniversal for two semesters and has this to say about her experience: "The question students go to college to answer is 'What do I want to do with the rest of my life?' My internship at NBC Universal helped me answer that question. I have been searching for that answer for a while so to have this internship be able to answer that for me is tremendous!"
Where are you currently interning? Have you had any other internships previously?
I am currently doing my second internship at NBCUniversal. Last semester (Fall 2015), I was an ad sales client solutions intern. This semester (Spring 2016), I am a market intelligence intern. Previously I was a PR intern at Magic Bullet Media and a social media intern at Keeper of the Brand Marketing Agency.
What have you been working on at your internship? Has it sparked an interest in a career/area of study you hadn't already thought about? Or has it confirmed that you are on the right path?
My responsibilities as a market intelligence intern run the gamut, but for the most part, I create company overviews and one-pagers and work on one-off requests for various departments. Currently, I'm gathering data and doing research on best practices for targeting the LGBTQA market. This requires a specific profile of the LGBTQA consumer and a detailed description of their buying behavior. I always suspected that I would like figuring out why people do what they do, and I thought it would be interesting to apply that knowledge to marketing. However, even with that suspicion, I enjoy this work much more than I could've imagined. This discovery has been huge for me as a career in market intelligence is the path that I have decided to take after graduation next year.
I always suspected that I would like figuring out why people do what they do, and I thought it would be interesting to apply that knowledge to marketing. However, even with that suspicion, I enjoy this work much more than I could've imagined. This discovery has been huge for me as a career in market intelligence is the path that I have decided to take after graduation next year.
Do you believe your internship experience has helped to prepare you for your future?
Yes I do. My supervisor does a great job of giving me autonomy and letting me have control over the projects she assigns me while subtly guiding me throughout the process. This way, when I finish a project, I feel a sense of accomplishment because I know I did the work, but I also learned a lot about the right way to put together analyst reports, company overviews, one-pagers, etc. This type of mentorship has prepared me for my career because I have work to show future employers. It has also taught me a lot of hard skills that are useful for a career in research. I am familiar with over 10 new research databases and I know how to access the information and compile it in a way that tells a compelling story for the client.
Any advice for other Lubin students looking for internships?
My advice to Lubin students looking for internships is to not count yourself out of any opportunity. If you feel a bit under-qualified for a position, apply anyway. They may just take a chance on you based on your past experiences and your ability to sell yourself during the interview. Internships with steep learning curves such as these are usually quite challenging but have the potential to be incredibly rewarding. Pay attention to what your supervisors respond well to and do more of that. At your internship your primary goal is to impress the people you work for, so take their feedback seriously and show them that you're getting better every day. Put your game-face on and don't let 'em see you sweat. Have the attitude that you will succeed and you'll be surprised with how often you actually do. When you do this you'll earn the respect of your supervisors and peers.
Advice From a Continuous Learner
Meet Shahzaib Khan '17, who says his internships and membership in student organizations while a BBA/MBA in Public Accounting major on our New York City Campus helped launch his career.
![Lubin alumnus Shahzaib Khan '17](/sites/default/files/styles/16_9_1600x900/public/2022-02/lubin-article-hero-student-stories-shahzaib-khan.jpg?h=854a7be2&itok=TEkV7sKk)
![Lubin alumnus Shahzaib Khan '17](/sites/default/files/styles/16_9_1200x675/public/2022-02/lubin-teaser-article-student-success-shahzaib-khan.jpg?h=8d924784&itok=UdAs5DiQ)
Shahzaib Khan
AVP, Citi
Class of 2017
BBA/MBA in Public Accounting
Member Of: Beta Alpha Psi, Lambda Sigma Honor Society, Alpha Lambda Delta Honor Society
Shahzaib Khan '17 from Brooklyn, New York, is a public accounting major on our NYC campus. Shahzaib is a member of Beta Alpha Psi (where he won 3rd Place Best Practice Regional Competition), Lambda Sigma Honor Society and Alpha Lambda Delta Honor Society.
Shahzaib says that the best thing about his internship is that he's learning something new everyday. He encourages other students to take this time in their college-lives to shine! We think that's pretty sage advice from a college junior.
Where are you interning this fall?
I am interning at Nasdaq, Inc. in their Tax Department. I have previously interned at AXA Advisors LLC, Deutsche Bank and Deloitte LLP.
What have you been working on at your internship? Has it sparked an interest in a career/area of study you hadn't already thought about? Or has it confirmed that you are on the right path?
At Nasdaq I have been analyzing and assisting in the preparation of federal, state and local corporate income taxes for most of Nasdaq's domestic and international entities. I also received the opportunity to assist in the preparation of financial statement tax provisions and the reconciliations of liability and expense accounts. On the other hand, the best part is I am being exposed to many tax forms and understanding their importance. I feel that from the support of my supervisor and my tax team I am growing professionally and personally every day. Most definitely this has helped me realized that I am on the right path and ready to tackle any challenges the future holds for me.
Do you believe your internship experience has helped to prepare you for your future?
My internship at Nasdaq, Inc. has definitely prepared me for the future. By working with many tax professionals in my department I have developed more skills and have learned what it takes to be successful. I have learned that to be successful, not only hard work is required, but building a passion for what you are doing is what will make you succeed even more. At the same time you should always be energetic and have a positive attitude no matter what situation you are in.
My internship at Nasdaq has definitely prepared me for the future. By working with many tax professionals in my department I have developed more skills and have learned what it takes to be successful.
Any advice for other Lubin students looking for internships?
My advice would be to absolutely join a business organization. I am currently a part of Beta Alpa Psi, an academic Honor Society for Accounting, Finance and Information Technology students. The benefits are huge, and so are the networking opportunities! You receive the opportunity to meet different recruiters every week, from top firms such as Goldman Sachs, Deloitte, Pwc… you name it. Beta Alpha Psi also gives you the opportunity to compete in case competitions, where you get to shine and present in front of recruiters. This is what makes recruiters remember you and is also a resume booster! Also I suggest starting internships early rather than waiting till junior year. This will help build your resume and show recruiters that not only have you been working hard in school, but that you are eager to learn even more by interning. No job is too big or too small, you will always be learning at the end of the day. No matter what internship you do, you will always learn and that is the most important thing. Especially if you have a passion for something which isn't related to your major, go for it! But also remember to stay focused on your major as well. This is your time to shine!
Writing Scripts that Solve Business Problems
Meet Choenyi Gangshar from Hasbrouck Heights, New Jersey (by way of Kathmandu, Nepal!). Choenyi is a Business Honors Program student on our NYC campus, a member of Beta Alpha Psi (Chairman of Performance Management, PwC Case Competition winner, 1st place Best Practice Competition Regional), and Lambda Sigma.
![Choenyi Gangshar](/sites/default/files/styles/1200_width/public/2022-02/lubin-inline-choenyi-gangshar.jpg?itok=JdbusBEe)
Choenyi Gangshar
Data and AI Consultant, Accenture
Class of 2017
BBA in Finance / Information Systems (double major)
Member Of: Business Honors Program, Beta Alpha Psi, Lambda Sigma, PwC Case Competition Winner
Where are you interning this summer?
I'm interning at New York Life (NYL) in their Insurance Technology Department.
What have you been working on at your internship? Has it sparked an interest in a career/area of study you hadn't already thought about?
During this internship I have been mainly working with a large database, which can be thought of more as a data warehouse. In general, I strategize plans to solve a real time problem, write scripts (SQL, Linux) that will fix the problem, test it out in model, and push it in production. These problems can morph into monsters — which is not always fun, since it leads to more research and strategizing (and caffeine!). However, when I do find the solution it makes my day. There is nothing better than my manager saying that he is proud of my work! I do not know if the work I'm doing in this internship has sparked an interest in a career I hadnt thought of previously, but I did realize that I'm interested in something new, which is problem solving.
My manager is the best thing about my internship. He told me that he will definitely be teaching me during the summer, but in return I would have to teach him, as well. True to it, everyday has been a learning, exploring, productive, and unbelievably fun experience.
Do you believe your internship experience has helped to prepare you for your future?
My internship at New York Life has not only helped me narrow my career choices, but has also made me a stronger candidate for the field I want to work in. Working at NYL has given me the opportunity to interact with executives in different departments, from Investment to Legal. When I hear the role the executive plays, I ask myself if I can envision being in that role. When the answer is yes, I get closer to my career choice. I was also able to explore different office locations, which showed me how a company's culture can differ based on location and also how some fundamentals stay the same everywhere. I was able to see what environment I thrived in, and questioned myself why I like one better than the other. Also, the technical and analytical skills I developed and improved during this internship will always be in my benefit no matter what career path I choose.
Any advice for other Lubin students looking for internships?
My advice would be to have a game plan so you know if you are straying from the goal — and your game plan can be whatever you want it to be. Mine was to narrow down on careers and then narrow down on companies, so that before I graduate, I would have interned in my dream company at least once. This would help when I interview for the company for a full time position. My other advice is to get to know the manager before you accept the internship. During an internship, managers usually assign projects, so I chose to work for someone who will keep me busy with real work and from whom I can learn and grow. New York City houses the most successful companies of all sizes and industries, so go all out! Also, before you choose to do an unpaid internship, do some online research about what law makers think about unpaid internships.
Expanding her horizons with internships
Miki Carver '17 from Oceanside, California is a general business major (with a pre-law minor) on our Pleasantville campus. In addition to her internships at Fox News Channel and the Republican National Committee, she is also on the Pace Volleyball team! Miki’s advice to other students looking for internships? “Be open to anything!”
![Miki Carver](/sites/default/files/styles/1200_width/public/2022-02/lubin-inline-miki-carver.jpg?itok=p3Glxbq_)
Miki Carver
External Relations Professional, Government and Regulatory Affairs, IBM
Class of 2017
BBA in General Business
Member Of: Pace Volleyball Team
Miki Carver '17 from Oceanside, California is a general business major (with a pre-law minor) on our Pleasantville campus. In addition to her internships at Fox News Channel and the Republican National Committee, she is also on the Pace Volleyball team! Miki’s advice to other students looking for internships? “Be open to anything!”
Where are you interning this spring? Have you had any other internships previously?
This spring I was interning at Fox News Channel in Manhattan, before that I was at the Republican National Committee in DC. This summer I am interning for a New York State Senator doing in the Public Relations department.
I met so many people that I plan on staying in touch with for a very long time. There’s a networking aspect to these internships and I thought it was important to utilize that.
What have you been working on at your internship? Has it sparked an interest in a career/area of study you hadn’t already thought about?
My internship at Fox News was accounting, so I was putting together balance sheets every month, sending and receiving invoices and working closely to compile general ledgers. Being in an environment like Fox News really made me more interested in the media side of politics, so this summer I picked up a spot on a campaign.
Do you believe your internship experience has helped to prepare you for your future? How so?
I totally believe that the experience helped me prepare for the future. At Fox and at the Republican National Committee, I met so many people that I plan on staying in touch with for a very long time. There’s a networking aspect to these internships and I thought it was important to utilize that.
Any advice for other Lubin students looking for internships?
My advice to Lubin students looking for an internship is to be open to anything. I am not an accounting major whatsoever, so [Fox News internship] this definitely gave me a different perspective on business.
On the CFO Track
Meet Samantha Jeroloman '17 from Monroe, New York. Samantha was a student on our Pleasantville campus, an accounting major, a member of the Accounting Society and Lubin Business Association, and a former player on the Pace women's soccer team.
![Lubin alumna Samantha Jeroloman '17](/sites/default/files/styles/16_9_1200x675/public/2022-02/lubin-article-teaser-samantha-jeroloman.jpg?h=8d924784&itok=mOJxjp9M)
![Lubin alumna Samantha Jeroloman '17](/sites/default/files/styles/1200_width/public/2022-02/lubin-inline-student-stories-samantha-jeroloman.jpg?itok=SQmf1014)
Samantha Jeroloman
Accounting Operations Analyst, PepsiCo
Class of 2017
BBA in Public Accounting
Member Of: Accounting Society, Lubin Business Association
Meet Samantha Jeroloman from Monroe, New York. Samantha is a student on our Pleasantville campus, an accounting major, a member of the Accounting Society and Lubin Business Association, and a former player on the Pace women's soccer team.
Where are you interning this summer?
Konica Minolta Medical Imaging USA
It has been a great opportunity to see how the corporate world works. Being able to communicate and make connections with many different people was key.
What have you been working on at your internship? Has it sparked an interest in a career/area of study you hadn't already thought about?
I worked on the capital asset budget with the CFO and financial analyst, updated sales and profit reports, and created financial summary slides for the COO for use during all-staff meetings. I also audited company's software inventory.
Do you believe your internship experience has helped to prepare you for your future?
Yes, it has been a great opportunity to see how the corporate world works. Being able to communicate and make connections with many different people was key. I feel my communication skills have improved, as well as my Excel skills.
Any advice for other Lubin students looking for internships?
Apply for as many job openings as you can and go to every interview because it's very good practice. You'll become more comfortable in pressured situations.
The Data Engineer
Minh Bui '17 learned in-demand technical skills while earning his MS in Marketing Analytics degree, and his hard work paid off with an exciting data science career.
![Lubin alumnus Minh Bui '17](/sites/default/files/styles/16_9_1200x675/public/2022-02/lubin-article-teaser-the-data-engineer-mihn-bui.jpg?h=8d924784&itok=LEMkWTCF)
![Lubin alumnus Minh Bui '17](/sites/default/files/styles/1200_width/public/2022-01/lubin-inline-info-for-current-students-minh-bui.jpg?itok=lzMFMJEd)
Minh Bui
Senior Data Engineer, The New York Times
Class of 2017
MS in Marketing Analytics
Why did you choose Lubin for your MS degree?
Lubin has one of the best internship programs in NYC, which is probably the main reason why I chose Pace for my master's degree. Lubin has the networks, the personnel, and the environment to support my academic and professional pursuits! Moreover, when I was searching for potential master's programs, Lubin stood out as the school with a very detailed and comprehensive analytics curriculum, which is something I really cared about.
What was your favorite Lubin experience?
Definitely the data science competition, coordinated by Professor Ipshita Ray and Mindshare, GroupM. It was a fun experience trying to crunch the numbers, build the predictive models, and create presentable decks in only two weeks. I learned so much from the competition and would definitely recommend all analytics nerds to join!
I learned all of my technical skills (programming, statistics, and research) from this program... the students and professors taught me to be proactive and always seize every opportunity!
What is your main takeaway from our MS program?
It is a challenging program, covering all facets of the marketing and analytics worlds. The courses allow you to know more about statistics, and programming, as well as how to use those technical skills in the marketing world.
How has what you learned in the MS program influenced your career?
I learned all of my technical skills (programming, statistics, and research) from this program, so that is definitely the biggest influence the program has on my career. Other than that, students and professors in the program taught me to be proactive and always seize every opportunity!
How do you define #LubinLife?
Work hard, be proactive, and learn from your peers!
Jumpstarting a Marketing Data Science Career
Elina Nesterova '17 jumpstarted her career in digital marketing with the skills she learned in the MS in Social Media and Mobile Marketing degree program.
![Lubin alumna Elina Nesterova '17](/sites/default/files/styles/16_9_1200x675/public/2022-02/lubin-article-teaser-jumpstarting-a-marketing-career-elina-nesterova.jpg?h=8d924784&itok=xCXTXXlq)
![Lubin student elina nesterova '17](/sites/default/files/styles/1200_width/public/2022-01/lubin-inline-info-for-current-students-elina-nesterova.jpg?itok=y-YEHixl)
Elina Nesterova
Social Media Director, Solved(d)
Class of 2017
MS in Social Media and Mobile Marketing
Why did you choose Lubin for your MS degree?
After completing a bachelor's degree in communications and dipping my toes into the waters of Marketing and PR, I still had a need to further my theoretical and research knowledge, but I didn't want to walk away from real-world experience either. Pace University was offering a Master's Degree in Marketing that was created and executed in collaboration with an actual New York ad agency - that was a 100% hit on all of my targets! A pleasant addition was the graduate assistantship I was offered, which definitely helped carry the load of my finances while pursuing the degree.
What was your favorite Lubin experience?
My favorite Lubin experience was participating in - and winning! – marketing data science competitions, organized by marketing firms, Publicis and Group M. I still find the knowledge and skills I obtained during those competitions an invaluable contribution to my day-to-day strategic and tactical tasks at work.
The MS program gave me a huge upper-hand when joining the workforce. Classes and lectures were taught by actual media specialists, and guest speakers including seasoned ad gurus fresh from the trenches. That head start allowed me to get promoted within six months of starting a job!
What is your main takeaway from our MS program?
Go beyond what you know or what is given to you – do not be afraid to show your initiative and creativity!
How has what you learned in the MS program influenced your career?
I believe that the MS program gave me a huge upper-hand when joining the workforce. Classes and lectures were taught by actual media specialists, and guest speakers including seasoned ad gurus fresh from the trenches. That head start allowed me to get promoted within six months of starting a job!
How do you define #LubinLife?
Be bold, creative, and eager to prove yourself! #LubinLife
Pace University Renames Law School in Honor of Renowned Environmental Conservationist
Record Gift Will Create Endowment, Expand Distinguished Environmental Law Program and Fund Research and Teaching Initiatives
Pace University announced today that its law school has been renamed the Elisabeth Haub School of Law in recognition of its long-standing partnership with the family of the late Elisabeth Haub, a tireless environmental advocate and philanthropist, and a generous donation from the Haub family. The gift, the largest that Pace University has received in its history, will establish an endowment for the Law School, strengthen the school's renowned environmental law program and fund innovative teaching initiatives.
Record Gift Will Create Endowment, Expand Distinguished Environmental Law Program and Fund Research and Teaching Initiatives
Pace University announced today that its law school has been renamed the Elisabeth Haub School of Law in recognition of its long-standing partnership with the family of the late Elisabeth Haub, a tireless environmental advocate and philanthropist, and a generous donation from the Haub family. The gift, the largest that Pace University has received in its history, will establish an endowment for the Law School, strengthen the school's renowned environmental law program and fund innovative teaching initiatives.
"Pace University is thrilled to deepen and broaden its partnership with the Haub family, bolster our environmental curriculum and continue leading the progress of environmental law and regulation," said Pace University President Stephen J. Friedman. "An extraordinary gift of this kind occurs when donors and institutions come together in support of a shared vision. We are deeply grateful to the Haub family and look forward to building on Elisabeth Haub's admirable legacy at Pace University."
"The Haub family's very generous gift to the Pace University Law School underscores the family's twin passions for environmental sustainability and education," Pace University Board of Trustees Chairman Mark Besca said. "We are deeply honored to have the name Haub associated with our law school and will remain fervent educators and advocates for the issues they hold close to their hearts."
"Our family has enjoyed a longstanding and successful relationship with Pace Law School, working with its world-renowned environmental law programs. We have come to admire the high-impact environmental work done around the globe by graduates of this law school, as well as the school's deep commitment to innovation in teaching and its strong record of delivering value to its students," Christian Haub, grandson of Elisabeth Haub, said. "We want to continue the legacy of my grandmother, Elisabeth Haub, who was a pioneer in environmental protection, and endowing this Law School in her name ensures her vision will continue to impact future generations."
"We are enormously thankful for the Haub family's support of our distinctive 'path to practice' model of legal education," said David Yassky, Dean of the Elisabeth Haub School of Law. "At a time when many law schools are retrenching, this gift allows us to strengthen our program, especially the in-the-field learning that we believe is so crucial for students' success in practice."
In addition to providing an endowment, the gift will fund specific initiatives in the school's Environmental Law program, which is ranked third in the nation: it will create the Haub Scholars program, providing reduced tuition to a select group of the most highly-qualified and promising environmental law students. The program will enable these students to study or attend conferences abroad, ensuring that the Haub Scholars have a truly global experience.
The gift also endows a Chair in Environmental Law, a Chair in Public International Law and an annual Visiting Scholar in a related field, in recognition that environmental science, informatics and other technology and other allied fields are now an essential element in formulating environmental policy.
The gift also includes funding for innovative teaching initiatives such as online courses and apprenticeships with law firms and nonprofits. "This is a pivotal moment for the legal profession and for law schools," Yassky said. "We aim to create Law School 2.0 by connecting the classroom more directly to the courtroom and the boardroom, and this funding will help us get there."
The Haub gift comes amid numerous calls for change in legal education. President Obama has suggested that law school be a two-year program instead of the current three-year requirement, and regulators including the American Bar Association and the New York State Court of Appeals have encouraged more apprenticeship training to supplement traditional classroom instruction. The Haub School of Law already offers a Semester-in-Practice option for third-year students, and an accelerated "Spring-Start" program enabling students to graduate in two-and-a-half years.
The gift continues Pace University's longstanding collaboration with the Haub family, building on Elisabeth Haub's extraordinary legacy of promoting the progress of environmental law, with particular emphasis on activities that impact policy, promote a balanced approach to sustainable growth and reflect the global nature of environmental issues. Haub devoted much of her life to the stewardship of sustainability, forming the first foundation dedicated to establishing laws for nature conservation and environmental protection.
Since her death in 1977, Elisabeth Haub's children and grandchildren have continued her environmental work through the family business – the Tengelmann Group, a German retail holding company – and by founding the Elisabeth Haub Foundations for Environmental Law and Policy. Elisabeth's daughter-in-law, Helga Haub, shared her vision and continued her work by expanding the Haub Foundations to the United States and Canada. Elisabeth's son, Erivan Haub, embraced his mother's commitment to the environment in the family business, establishing sustainable management practices within Tengelmann long before corporate social responsibility became a professional standard. Liliane Haub, the third generation of the Haub family to focus on sustainability, has now assumed responsibility for continuing her mother-in-law's work and has been instrumental in deepening the family's relationship with Pace Law.
In 1997, Pace University and the International Council of Environmental Law, in collaboration with the Haub family, created the Elisabeth Haub Award for Environment Diplomacy. Given annually, the prestigious award recognizes the innovation, skill and accomplishments of diplomats, international civil servants and other negotiators who work to shape the world environmental order.
Pace University also shares Elisabeth Haub's commitment to empowering women. The earliest Pace Law School classes were selected based in part on gender parity at a time when many law schools reserved very few places for female law students. Years later, the School launched the Pace Women's Justice Center, a leading provider of civil legal services and training focused specifically on domestic violence. The Elisabeth Haub School of Law will become just the second law school in the United States named solely for a woman. (The Sandra Day O'Connor School of Law at Arizona State University is the other.)
Case Competition Launches a Career
Siddharth Prashant '16 learned to leverage data to make business decisions while pursuing his MS in Marketing Analytics degree, boosting his exciting career in data science.
![Lubin alumnus Siddharth Prashant '18](/sites/default/files/styles/16_9_1200x675/public/2022-02/lubin-article-teaser-case-competition-launches-siddhart-prashant.jpg?h=8d924784&itok=7bCgg9nx)
![Lubin alumnus Siddharth Prashant '18](/sites/default/files/styles/1200_width/public/2022-01/lubin-inline-info-for-current-students-siddharth-prashant.jpg?itok=jh7T7Lmy)
Siddharth Prashant
Associate Director, Omnichannel Transformation, Takeda
Class of 2016
MS in Marketing Analytics
Why did you choose Lubin for your masters in science?
Lubin has an eclectic mix of management programs - from marketing and customer analytics, to finance and investments. That showed diversity in academia and the student body. Its strategic location in New York City made it all the easier for me, considering the global organizations in the city. After having completed an MBA in Boston, I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more.
What was your favorite Lubin experience?
There were many but if I had to mention one, it would have to be the Publicis Case Competition, organized by Dr. Ipshita Ray of the marketing department. It was challenging and stressful at the same time, but it landed me a full-time job!
I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more
What is your main takeaway from our MS program?
It's truly a global program that will equip you with the fundamentals needed to succeed in the corporate world.
How has what you learned in the MS program influenced your career?
Having participated in school activities and leading a marketing club, it has helped me to be proactive about connecting and learning from peers and industry experts. Staying closely associated with the professional community is extremely important in New York City as there are always opportunities to learn and grow.
How do you define #LubinLife?
Hustle, but make it your own!