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Siddharth Prashant

Product Strategy Lead: Omnichannel & Next Gen Engagements - US Data, Digital & Technology (DD&T), Takeda

Class of 2016
MS in Marketing Analytics

Why did you choose Lubin for your masters in science?

Lubin has an eclectic mix of management programs - from marketing and customer analytics, to finance and investments. That showed diversity in academia and the student body. Its strategic location in New York City made it all the easier for me, considering the global organizations in the city. After having completed an MBA in Boston, I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more.

What was your favorite Lubin experience?

There were many but if I had to mention one, it would have to be the Publicis Case Competition, organized by Dr. Ipshita Ray of the marketing department. It was challenging and stressful at the same time, but it landed me a full-time job!

I wanted to enroll in a program that had a mix of marketing principles but was more focused on leveraging data to make business decisions. The MS in Marketing Analytics program did all of that and more

What is your main takeaway from our MS program?

It's truly a global program that will equip you with the fundamentals needed to succeed in the corporate world.

How has what you learned in the MS program influenced your career?

Having participated in school activities and leading a marketing club, it has helped me to be proactive about connecting and learning from peers and industry experts. Staying closely associated with the professional community is extremely important in New York City as there are always opportunities to learn and grow.

How do you define #LubinLife?

Hustle, but make it your own!

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Jiani Luo

Marketing Leader, Growth B&M

Class of 2016
MS in Social Media and Mobile Marketing

Why did you choose Lubin for your MS degree?

There are three reasons why I chose Pace for my master's in science: great professors in the business industry, great social connections with industry professionals, and great location.

What was your favorite Lubin experience?

I learned many digital marketing skills from Professor Randi Priluck. She assigned many amazing projects to each course I took. I learned many marketing strategies and social media marketing skills from these projects.

There are three reasons why I chose Pace for my master's in science: great professors in the business industry, great social connections with industry professionals, and great location.

What is your main takeaway from our MS program?

I really love this program. It is very professional as we worked on real projects. It's a very useful program.

How has what you learned in the MS program influenced your career?

What I learned from the social media and mobile marketing, digital marketing, project research, data analysis courses is very helpful to me in my current job. For the social media and mobile marketing course, Professor Priluck brought in a real project where we got to work with Sundance TV's 'The Returned/Les Revenants' marketing campaign. For our project research course, she also brought a real project for us to work with Wilhelmina Kids & Teens iconic modeling agency. We utilized our social media marketing skills and created a marketing strategy for these projects. We learned many things and practiced many skills on these two real projects and the results were very good. When we worked on these projects, Priluck always led us to work in the right way and gave us many useful suggestions for the projects.

How do you define #LubinLife?

Professional. Caring students. Very great professors.

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Sara DiGiovanna

Founder, Mindful Miles

Class of 2015
BBA in Marketing - Sports Marketing

Member Of: Student-Athlete Advisory Committee (SAAC), Golden Key Society, Lubin Business Association, Puma, Cross Country Program

Lubin senior Sara DiGiovanna ‘15, a native of Rio Rancho, New Mexico, is a Sports Marketing major on our Pleasantville campus. Sara is a member of the Student-Athlete Advisory Committee (SAAC), Golden Key Society, Lubin Business Association, PUMA, and is the team captain of Pace University’s Cross Country program. She is also a 2014 Jefferson Award for Public Service recipient, and has made both the Deans List and Northeast 10 Commissioners Honor Roll (given to student athletes with a GPA above 3.0).

When asked to describe the best thing about her current internship, Sara had one word for us: BASEBALL. We can’t argue with that…Let’s Go Mets!

Where are you interning this Fall?

I have been a Marketing Intern with the New York Mets since opening day. In the past, I have interned with Albuquerque the Magazine, Pace Athletics, Adoreum (a luxury marketing firm in London, England for high net worth and ultra-high net worth individuals), The Eastern College Athletic Conference (ECAC), and Monarch Business and Wealth Management.

What have you been working on at your internship? Has it sparked an interest in a career/area of study you hadn’t already thought about? Or has it confirmed that you are on the right path?

I work in the Marketing Department at the New York Mets baseball team and I absolutely love what I do. My tasks as an intern differ from customer service to developing marketing plans, to assisting stadium visits with celebrities and players (both current and alumni).

Working with the Mets has confirmed how much I do want to stay in the sports and entertainment industry. My favorite sport is baseball and before taking the internship I was afraid it would ruin how much I enjoyed the sport. A career in marketing is not as paved and clear-cut as a career in accounting or finance may be—which makes it both exciting and unsettling. I love marketing because it is a social science that allows me to be creative in any given industry.

Do you believe your internship experience has helped to prepare you for your future?

Absolutely. I still don’t know what I want to do, but I know what industry I want to be in and that is a good enough stepping-stone for me. Interning has helped me implement what I learn in the classroom and it puts a face to the definitions and formulas we study.

I work in the Marketing Department at the New York Mets baseball team and I absolutely love what I do. Working with the Mets has confirmed how much I do want to stay in the sports and entertainment industry.

Do you have any advice for students looking for internships?

My advice would be to take as many internships in as many fields as possible. People advised me not to apply for internships until at least my sophomore year and I didn’t listen. I knew that by the time I figured out what I wanted to do and who I wanted to work for I wouldn’t get the opportunity if I didn’t have prior experience.

I got my first internship the summer after my freshman year working for a magazine in Albuquerque. I knew I didn’t want to work for a magazine, but I applied anyway and took the internship for the experience. It helped me to decide what I did-and-did-not like about the industry. I think every internship is a great trial and error experiment that helps you to identify what you are really good at, and helps hone-in on the skills that need refining.

Apply early and apply often…don’t wait until your junior or senior year. Don’t be too picky when first starting out. Take every opportunity that you can, that way you have a strong resume when you decide what you want to do and where you want to work.